The National Football League and Nike have teamed up to launch Rivalries, a bold new uniform and fan gear initiative designed to spotlight the passion, pride, and competitive spirit of NFL division matchups. Over the next four seasons, the program will roll out specially designed Nike uniforms and apparel collections that bring local culture and team identity to life.
To kick off the program, teams from the AFC East (Bills, Dolphins, Patriots, and Jets) and NFC West (Rams, Seahawks, 49ers, and Cardinals) will participate during the 2025 season.
Each of the eight teams will wear their custom-designed Rivalries uniform during a single home game against a division rival. For the Los Angeles Rams, that game will take place on Saturday, November 16, when they host the Seattle Seahawks at SoFi Stadium at 1:05 p.m. PT. The game marks the official debut of the Rams’ new Rivalries uniform—a look inspired by the team’s deep connection to the city of Los Angeles and the energy of one of the NFL’s most intense division rivalries. Fans can purchase tickets to the Rams vs. Seahawks game HERE.
The Rams’ Rivalries uniform will be officially revealed on August 28, offering fans their first look at the design ahead of its debut in November. The uniforms are rooted in detailed community research and storytelling, with each design pulling from local history, tradition, and culture. Once introduced, each team’s Rivalries uniform will remain part of their official alternate rotation for the next three seasons.
The program will continue to roll out in phases: teams from the AFC South and NFC North will join in 2026, followed by the NFC East and AFC West in 2027, and the AFC North and NFC South in 2028.
Fans can gear up for these matchups with limited-edition Rivalries merchandise, including jerseys, hoodies, sideline apparel, hats, and more. Products will be available ahead of each team’s designated rivalry game at Nike.com, NFLShop.com, Fanatics.com, and official team stores. International availability will include NFL Shop platforms in Canada, Mexico, Europe, and Australia.
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