- Maxwell House coffee changes name for special deal promotion NewsNation
- For the First Time in 133 Years, Maxwell House Rebrands as “Maxwell Apartment” The Kraft Heinz Company
- Classic coffee brand changes name after 133 years. See why. USA Today
- Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’ The Guardian
- Maxwell House to rebrand as Maxwell Apartment Global Coffee Report
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