Surprise! The three-hour Law & Order Thursday lineup will be back on NBC‘s fall schedule. Law & Order: Organized Crime, which moved from NBC to Peacock ahead of its fifth season a year ago, will return to the broadcast network. Its fifth season, which recently wrapped its run on the NBCUniversal streamer, will get a second window on NBC, airing in its old Thursday 10 PM slot behind Law & Order and Law & Order: SVU. The L&W trio will debut their new seasons Sept. 25.
The intention with Organized Crime‘s move to Peacock was to make the drama starring Christopher Meloni even more serialized and edgy. While it is serialized, I hear Season 5 was not as dark as anticipated, making it suitable for a 10 PM run on broadcast, where the expectation is that it would reach a largely new audience.
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Peacock has not made a renewal call on Organized Crime yet. While the run on NBC is a windowing move, the show’s performance likely will inform NBCUniversal’s decision whether to pick up Season 6 of the drama for Peacock — or NBC.
With Organized Crime sliding back into its old time period, it is displacing sophomore drama The Hunting Party, which was supposed to move into the hour in the fall. The series starring Melissa Roxburgh will now be held for midseason, with NBC’s coverage of the Winter Olympics, the Super Bowl and the NBA All-Star Game used to promote its launch.
The delay would give The Hunting Party more time as it is relocating from Vancouver to New York for Season 2, with the hope to tap into the theater community for talent the way the Law & Order series have done. Meanwhile, the NBC’s other sophomore drama, Brilliant Minds, which will debut its second season Sept. 22 in its old post-Voice Monday 10 PM slot, started filming today in Toronto.
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As NBC is preparing to add NBA to its primetime schedule on Oct. 21, the network has filled the vacant half-hour slots behind sophomore comedies St. Denis Medical on Monday and Happy’s Place on Friday in the two hourlong comedy blocks that are launching in November. The network didn’t look far as it will use back-to-back episodes of St. Denis Medical and Happy’s Place to fill each block at the start.
NBC has two new comedy series for the 2025-26 season: The Fall and Rise of Reggie Dinkins, starring Tracy Morgan and Daniel Radcliffe and executive produced by Tina Fey, and Jeff Astrof and Liz Astrof’s Stumble, headlined by Jenn Lyon. The latter was ordered in May and currently is writing scripts, while the latter was only greenlighted last week and writing is just now starting.
The two series are targeted as companions for St. Denis Medical and Happy’s Place, with a final decision on which goes where to be made as they get further along in production. Depending how quickly they are up and running, the new comedy series could debut as soon as December, with January also a possibility.
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As Deadline reported, there had been talk of Peacock’s follow-up to The Office, The Paper, getting a broadcast window on NBC. That is still a possibility, but the focus currently is on the comedy’s streaming launch in September.
Here are NBC fall premiere dates (all times ET). They include the return of One Chicago on Oct. 1 as well as the Sept. 22-23 Monday-Tuesday season premiere of The Voice with coaches Michael Bublé, Reba McEntire, Niall Horan and Snoop Dogg before the singing competition goes down to one night, Monday, and then to one hour on that night.
THURSDAY, SEPT. 4
7-8:20 p.m. – Football Night in America
8:20-11:30 p.m. – NFL Kickoff Game (Dallas at Philadelphia)
SUNDAY, SEPT. 7
7-8:20 p.m. – Football Night in America
8:20-11:30 p.m. – Sunday Night Football (Baltimore at Buffalo)
MONDAY, SEPT. 22
8-10 p.m. – The Voice (Monday)
10-11 p.m. – Brilliant Minds
TUESDAY, SEPT. 23
8-9 p.m. – The Voice
9-11 p.m. – America’s Got Talent
WEDNESDAY, SEPT. 24
8-9 p.m. – America’s Got Talent special
9-11 p.m. – America’s Got Talent season finale
THURSDAY, SEPT. 25
8-9 p.m. – Law & Order
9-10 p.m. – Law & Order: Special Victims Unit
10-11 p.m. – Law & Order: Organized Crime
FRIDAY, SEPT. 26
9-11 p.m. – Dateline NBC
TUESDAY, SEPT. 30
10-11 p.m. – On Brand with Jimmy Fallon (Tuesday premiere)
WEDNESDAY, OCT. 1
8-9 p.m. – Chicago Med
9-10 p.m. – Chicago Fire
10-11 p.m. – Chicago P.D.
FRIDAY, OCT. 3
8-9 p.m. – On Brand with Jimmy Fallon (Friday premiere)
TUESDAY, OCT. 21
6:30-7:30 p.m. – NBA Pre-Game Show
7:30-11 p.m. – NBA on NBC (Teams to be determined)
MONDAY, NOV. 3
8-8:30 p.m. – St. Denis Medical
8:30-9 p.m. – St. Denis Medical
FRIDAY, NOV. 7
8-8:30 p.m. – Happy’s Place
8:30-9 p.m. – Happy’s Place
NEW UNSCRIPTED SERIES
On Brand with Jimmy Fallon follows Fallon as he starts a premier marketing agency and fills it with the most creative, clever, and competitive go-getters he can find.
The series will be hosted, executive produced and created by Fallon based on his experience and expertise working with a list of his own global partnerships in the auto, insurance, apparel, gaming and technology industries.
Among the household brands to be featured are Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, Sonic, Southwest Airlines and Therabody. Samsung will power the “On Brand Agency’s” headquarters. Canva is the On Brand Agency’s design partner.
Veteran marketing executive Bozoma Saint John, who has worked with some of the world’s top brands, including Uber, Pepsi and Netflix, will serve as the On Brand Agency’s Chief Marketing Officer, where she will mentor the creatives and evaluate their work.
In each episode, the On Brand Agency creatives will work with a major brand in need of a big idea for a massive, high-priority campaign – from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They will have unprecedented access to the client’s businesses before pitching their vision to a brand representative, along with Saint John and Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode.
In a final big assignment, one visionary will be named the best in the business, given a cash prize and provided the experience of changing the cultural landscape. The only rule? The best idea wins.
The “On Brand” format will be licensed globally by NBCUniversal Formats, a division of Universal Studio Group.
On Brand with Jimmy Fallon is produced by B17 Entertainment and Universal Television Alternative Studio, a division of Universal Studio Group, in association with Electric Hot Dog. Fallon executive produces with Brien Meagher, Rhett Bachner, Pip Wells and Kelly Powers. CAA’s Media & Entertainment Partnerships division serves as a collaborative business partner with NBCUniversal to bring leading brands to the show.
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