NEED TO KNOW
- Khloé Kardashian reacted to her sister Kim Kardashian’s viral SKIMS thong with faux public hair
- The reality star and mogul told Elle that the item is “too much”
- Kim released the product on Oct. 14 to mixed reactions
Khloé Kardashian isn’t holding back her thoughts about her sister Kim‘s latest launch.
While playing a game of F—, Marry, Kill with Elle, the reality star, 41, was asked to rank three viral SKIMS products: the nipple bra, the face wrap and the brand’s new thong with faux public hair.
“The Merkin, we have to kill. I’m not for that,” she said of the polarizing launch. “I love Kim, but I can’t handle it. [It’s] too much for me.”
She continues, “What were the years of laser for? It’s crazy, right? So that’s easy.”
The Good American founder discussed the nipple bra and face wrap next.
“The nipple bra I love, but then when I’m wearing it, I’m like, ‘Why is everyone staring at me?'” she said. “Well, duh, because my nipples are out. But I guess marry the nipple bra, and then f— the face thing.”
Kim, 45, introduced the Faux Hair Micro String Thong on Oct. 14. The item boasts “a mix of curly and straight faux hair in twelve different shade variations,” per the SKIMS website.
The brand announced the drop on Instagram with a campaign video parodying 1970s game shows. “Just Dropped: The Ultimate Bush,” the caption reads. “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
SKIMS
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SKIMS touts the product, which retails for $32, as its “most daring panty yet.”
Fans had a mixed reaction on social media, with many expressing confusion.
“Who asked for this???” one wrote. “Is everything ok?” asked another.
A third joked, “I’m calling 911.”
Others called out Kim for her marketing prowess.
One commenter shared, “Smart way to bring people to your website, have them laughing, then them ending up buying actual cute stuff they don’t even need. Genius e-commerce team 👏”.
In July, SKIMS released the Seamless Sculpt Face Wrap, “a must-have addition to your nightly routine,” per a press release.
SKIMS’ first-ever face product, the wrap offers strong support along one’s jaw and neck and includes Velcro closures for easy wear. It is made of the brand’s signature sculpting fabric and also contains collagen yarns.
In 2023, the brand introduced a bra with a built-in faux nipple.
The Kardashians star created SKIMS with the help of Jens Grede, the husband of Emma Grede, who co-founded Good American with Khloé. The brand launched at the start of the pandemic and offers a range of skin tones and sizes from XXS to 4X. Kim is the company’s biggest shareholder and its creative director.
