Wordle, the online trivia game that attracts billions of plays each year, is being lined up for television.
Deadline understands that NBC is piloting a game show based on the New York Times game with Savannah Guthrie hosting.
Jimmy Fallon is involved in the adaptation, which is filming in the UK, via his Electric Hot Dog banner. His company is producing with Universal Television Alternative Studio and the New York Times.
The New York Times began exploring the idea of a Wordle television game show and chose to partner with Fallon and develop the idea with UTAS for the broadcast network.
It comes after the newspaper acquired the game, which was created by Welsh software engineer Josh Wardle, in 2022. Last year, it was played 5.3B times, up from 4.8B plays in 2023.
The game gives players six attempts to guess a five-letter word, receiving feedback through colored tiles that indicate correct letters and their placement. Inspired by Mastermind, a single puzzle is released daily with all players around the world attempting to solve the same word.
Fallon has previously admitted that he is “addicted” to the game and has attempted to solve the puzzle on The Tonight Show.
If it makes it to air, Wordle (w/t) would join Fallon’s litany of other shows across NBC. He just launched his business competition reality series On Brand, which airs on Tuesdays and Fridays, and is also behind the reboot of Password, which was recently renewed for a third season, and That’s My Jam.
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