Topline
A cryptic post from Taylor Nation, the social media account for billionaire pop star Taylor Swift’s team, teased her “next era” in a post Monday morning, promptly sending Swifties into a frenzy speculating the singer may soon announce her 12th studio album.
Fans believe Swift’s social media team is teasing her upcoming 12th studio album with an orange color scheme. (Photo by Charles McQuillan/TAS24/Getty Images for TAS Rights Management )
Getty Images for TAS Rights Management
Key Facts
“Thinking about when she said ‘See you next era…’” Taylor Nation said in a post on X Monday morning, attaching a thread of pictures of Swift wearing orange-colored costumes.
Swift and her fans have long considered each of her albums to represent a different “era” of her career—a concept she capitalized on for her $2 billion-grossing Eras Tour—but none of her albums so far have used the color orange, causing fans to speculate that could be the color scheme for her next project.
Fans noticed Taylor Nation posted 12 pictures of Swift wearing orange, a possible reference to her upcoming 12th studio album.
Also Monday morning, the New Heights podcast, co-hosted by Swift’s boyfriend and Kansas City Chiefs star Travis Kelce and his brother Jason, teased a “special episode with a VERY special guest” premiering Wednesday, Aug. 13—and fans were quick to note 13 is Swift’s favorite number.
The podcast attached a picture of the co-hosts with a silhouette of a woman set to an orange background, and in the picture, Travis Kelce is seen wearing Swift’s Eras Tour merchandise.
What Do We Know About Taylor Swift’s Possible New Music?
Not much. Swift has not yet said anything about releasing new music, though fans have long been looking for evidence that an album could be on the way. In April, Universal Music Group Sweden posted and swiftly deleted an excerpt from an interview with Swedish DJ Jacob Criborn, who said Swedish composer Erik Arvinder was working on “finishing Taylor Swift’s record,” though he did not offer any additional details about the new music. Arvinder has worked with pop stars like Lady Gaga, Madonna and Ariana Grande.
What Has Swift Been Up To Lately?
Swift has maintained a low profile since she wrapped up the Eras Tour in December, which became the highest-grossing concert tour of all time. Swift has only made one post on Instagram in 2025 so far, announcing in May she purchased the rights to her first six albums from Shamrock Capital, ending the master recording dispute that prompted her to re-record and re-release four of her first six albums. Swift said in a post on her website she now owns her “entire life’s work,” which is her “greatest dream come true.” Swift had alleged the rights to her master recordings were stripped from her without her consent when record executive Scooter Braun purchased her former record label, Big Machine Label Group, in 2019. Swift’s announcement left the future of her re-recording project unclear. She said on her website she already re-recorded her debut album, “Taylor Swift,” but has not yet finished re-recording “reputation.” Swift admitted she felt she could not improve “reputation” by re-recording it, but said she may still release the “vault” songs—previously unreleased songs she has tacked on to all her re-recorded albums—if her fans want her to. Swift’s last album release was “The Tortured Poets Department” in April 2024, which broke various streaming and sales records and led the Billboard 200 albums chart for 17 weeks.
Tangent
Despite staying quiet this year, Swift has been the target of several posts by President Donald Trump on Truth Social. Last week, Trump said “Woke singer Taylor Swift” is “NO LONGER HOT” and compared her unfavorably to Sydney Sweeney, who stirred controversy over her American Eagle advertisement critics felt evoked eugenics. In May, Trump said: “Has anyone noticed that, since I said ‘I HATE TAYLOR SWIFT,’ she’s no longer ‘HOT?’” though it is unclear what prompted the post. His May post references an earlier remark he made in September—“I HATE TAYLOR SWIFT!”—which he said after Swift endorsed former Vice President Kamala Harris, his 2024 election opponent.
Forbes Valuation
Swift is worth $1.6 billion, according to Forbes estimates, making her the richest female musician in the world. Swift’s Eras Tour earnings catapulted her to billionaire status in October 2023, when she became the first musician to make the billionaire ranks solely based on the value of her songs and concert tours.
Further Reading
Taylor Swift Buys Back Rights To First Six Albums (Forbes)
Trump knocks Taylor Swift in post supporting Sydney Sweeney, American Eagle jeans ad (USA Today)
