It’s been almost a year since Apple’s flagship iPhone 16 lineup debuted. That means the iPhone 17 release date is fast approaching. Here’s when to expect Apple’s new iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max to launch.
September is iPhone 17 lineup’s launch month
Apple products all have their own release cadence. Some go years between updates, while others launch new hardware annually.
Out of all Apple product launches, the iPhone is the most consistent.
Every year, new iPhones debut around the same time—give or take a week. First they’re unveiled in a big media event, then they ship about a week and a half later.
This has been true for years. Here are the last several iPhone announcement dates:
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
Based on this pattern, we can expect Apple to announce the new iPhone 17 lineup the week of September 8.
It could be that Monday the 8th, or perhaps Tuesday the 9th. Apple tends to favor Tuesdays for iPhone launches, but last year opted for Monday—presumably to avoid the U.S. Presidential Debate on Tuesday.
When to expect iPhone 17 to officially release
Unlike the slight variation in new iPhones’ announcement day, their official launch day is even more precise and consistent.
Apple always ships its new iPhones on a Friday. Not the same week the announcement is made, but the Friday that follows that.
Thus, the iPhone 17 release date is expected to be Friday, September 19 this year.
Looking at Apple’s history with recent iPhone launches confirms this pattern.
2024: iPhone 16
- Announced: Monday, September 9
- Pre-orders: Friday, September 13
- Release date: Friday, September 20
2023: iPhone 15
- Announced: Tuesday, September 12
- Pre-orders: Friday, September 15
- Release date: Friday, September 22
2022: iPhone 14
- Announced: Wednesday, September 7
- Pre-orders: Friday, September 9
- Release date: Friday, September 16
Regardless of the exact day of the week the iPhone 17 announcement falls on, pre-orders should begin that Friday, with the official release date the following Friday.
For an overview of new features expected in Apple’s upcoming models:
iPhone 17 release date: wrap-up
To summarize, Apple follows a very predictable and consistent pattern with flagship iPhone launches.
Based on that pattern, we should expect the following:
2025: iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max
- Announced: Week of September 8
- Pre-orders: Friday, September 12
- Release date: Friday, September 19
Which new iPhone 17 model do you plan to buy? Let us know in the comments.
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