
Apple’s iPhone 17 event is set for September 9, and two of the most anticipated products being unveiled are the iPhone 17 Pro and Pro Max. Here’s everything new that’s rumored to be coming.
New design and colors

The buzziest new iPhone design this year will likely be the ultra-thin iPhone 17 Air model. But Apple has some design changes coming to its 17 Pro line too.
Upgraded performance

It’s normal for each new iPhone to get more powerful, but Apple Intelligence and a focus on Pro camera upgrades seems might be motivating even greater performance gains this year.
- A19 Pro chip: Latest generation A-series chip for improved CPU, GPU, and Neural Engine.
- 12GB RAM: Up 50% from the 8GB that’s been available for the past two years.
- Improved cooling systems: Vapor chambers should enable more consistent performance without throttling.
Camera improvements

While Apple’s new 17 Air model scales cameras back significantly, the 17 Pro models will offer several camera improvements.
All the rest

Rumors for the iPhone 17 Pro also include a unique display upgrade and new battery improvements.
Which iPhone 17 Pro or Pro Max features are you most excited about, and do you plan to upgrade? Let us know in the comments.
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