A key question emerged as the designers moved to other areas of the uniform: How can you add snowy elements on a white jersey and white pants? The Bills creative team spent time looking at how snow looks in different settings for inspiration.
“A lot of the imagery was just some of our snow games, a lot of bison and snowstorms,” said Bills graphic designer Sean Pantling. “Just how that snow sticks to the tough to their fur, how it kicks up when we’re running through the snow, when there’s snow on the field, and just the explosions of snow, and trying to capture that.”
The shoulders of the jersey feature a cracked-ice texture with speckled white pattern resembling fresh snowfall on a bison’s fur.
The Bills continued to push the boundaries with the jersey sleeves. The sleeves are capped off with a bold and shiny low-poly chrome charging buffalo. It’s the first time in franchise history the charging buffalo logo has been stitched into the sleeves.
“It’s such a cool feature. It added this extra bling to our uniform that we’ve never really had before, and it was just so unique. It felt like frozen and ice with that low poly pattern,” LaPorta said.
Moving to the numbers, the frosty metallic look is present again in the fill with a bright royal blue border around it to help the numbers pop, especially on the TV broadcast.
“We really wanted to push the grays and the metallics and do something that we haven’t done in the past,” Pantling said.
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