Google Search rolling out customizable price tracking, virtual try on

Google today announced a trio of new shopping updates for Search, including the ability to customize price tracking alerts.

Google’s existing price alerts feature is getting an update that lets you set an amount. To date, the tool sends a notification when there’s a “notable drop in price.” Enabling “Only notify me below a specific price” brings up a price slider.

Additionally, you can “Only track specific colors or sizes,” with Google now badging price tracking with the Gemini sparkle. This will bring up product-specific options for you to save.

At I/O 2025, Google announced how you can upload a photo of yourself and realistically see what clothes will look like. After Search Labs testing in May, Google is now rolling out virtual try on in the US. You can “try on styles from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.”

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It makes use of a custom image generation model that “understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies.” A previous capability from 2023 only worked with pre-selected models.

Once rolled out, open a product listing on Google and tap the “try it on” button. The image you upload has to be of your full body with no one else in the frame, good lighting, and “no hands in pockets.” You’ll then see that piece of clothing on yourself after a few moments. 

Both these features are rolling out starting today. 

Finally, Google is previewing the ability to “explore shoppable outfit and room inspiration” in AI Mode this fall. This makes use of vision match technology to “generate a range of visual options for your query and use the 50 billion products in the Shopping Graph to show product listings for visual matches we think you’ll like.”