Google unveiled its Pixel 10 lineup today, and the company’s latest phones will be the first to implement industry-standard C2PA within the native camera app. This enables people to identify whether an image was edited using AI, confirming its authenticity (or lack thereof) to anyone looking at it.
The Coalition for Content Provenance and Authenticity, or , designed an open technical standard that essentially enforces transparency on a piece of media, providing information on how it was created and what, if any, modifications have been made. Appearing as a digital watermark (the C2PA likens it to a nutrition label), Content Credentials will be present in all photos taken by a Pixel 10 camera, and that imprint will also be viewable by anyone using Google Photos.
The camera features on the latest Pixel phones are more pumped full of AI than ever, making it possible to apply edits in Google Photos using text or natural language voice prompts describing what you want. This in theory allows anyone lacking photo editing skills to bypass the manual process entirely, and by tapping on different parts of the photo you can get Gemini-powered suggestions on what edits to make.
Google joined the C2PA , assisting with the development of the latest version of Content Credentials and eventually building the tech into Google Search, so that any image containing CP2A metadata would be identifiable as such. The standard is now supported in Google Images, Lens and Circle to Search, as well as the Pixel 10 phones announced today. Content Credentials will gradually roll out to Android and iOS devices running Google Photos in the coming weeks.
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