Google is updating AI Mode to offer a more visual experience when searching for inspiration and shopping.
AI Mode responses can now show images alongside text for a richer experience. Getting visual inspiration and shopping are the primary use cases touted today. For example, asking “show me maximalist inspo [inspiration] for my bedroom” will return “rich visuals that match the vibe you’re looking for.”
A key part of this experience is the ability to conversationally refine results, like requesting: “More with dark tones and bold prints.” Your follow-ups don’t have to be any more specific as chat context is preserved. Each image result is a link that you can visit/expand and “Add to AI conversation.” You can also start prompts by uploading an image.
On the shopping front, Google equates this new capability as letting you “describe what you’re looking for — like the way you’d talk to a friend — without having to sort through filters.” An example prompt is asking for “barrel jeans that aren’t too baggy,” with the ability to refine by saying: “I want more ankle length.” This takes advantage of the 50+ billion product listings in Google’s Shopping Graph.
Google is leveraging a technique it calls “visual search fan-out” where AI Mode performs a “comprehensive analysis of an image” to recognize “subtle details and secondary objects in addition to the primary subjects.” It then “runs multiple queries in the background” to “understand the full visual context and the nuance of your natural language question to deliver highly relevant visual results.” The end result is a grid of images.
This breakthrough visual search experience is rooted in our world-class visual understanding of Google Search with Lens and Image search, combined with Gemini 2.5’s advanced multimodal and language capabilities.
Google says this visual AI Mode is rolling out to US English users starting this week.
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