Fox Corp. will launch its Fox One streaming service later this month, at a price point of $20 per month.
Fox CEO Lachlan Murdoch announced the launch during the company’s earnings call Tuesday, Aug. 5, telling analysts that Fox One will debut Aug. 21, in time for the launch of Big Noon Saturday, Fox’s flagship college football show, as well as the NFL season kickoff, and MLB playoffs.
On the call, Murdoch reiterated that Fox One is targeting cord-nevers, trying to reach consumers that have not subscribed to pay-TV, and are unlikely to do so. “And yes, we will be offering bundling opportunities that make sense to achieve our targeted objectives,” Murdoch added. “We have said before that our aspirations for Fox One subscribers are modest, and our measured investment toward this initiative will match these long range goals.”
“We have long said that we aspire to engage with our viewers, wherever suits them best. The traditional cable bundle remains our favorite distribution channel, as we believe it continues to provide exceptional value to consumers,” Murdoch added. “Tubi, with two-thirds of its users cordless and outside of the bundle, serves a massive market hungry for free premium content, and soon, Fox One will additionally service another important audience segment, those wanting a paid, targeted offering encompassing all Fox brands. These pillars of our distribution strategy provide us access to the largest audience possible, and will underpin our growth in the years ahead.”
Fox One will not include the company’s other streaming services, Fox Nation and B1G+, included in its base price, but will offer them as add-ons within the platform. A Fox One-Fox Nation bundle will cost $24.99 per month.
The product will also include “advanced, AI-powered personalization technologies that seamlessly integrate live and video on-demand content in a cohesive experience. The costs to launch will be modest, comprising tech and marketing spend, with Murdoch noting that all the content will be existing fare on the TV channels.
Murdoch said that Fox is already planning bundles for Fox One, which will be offered alongside other services.
“One of the things with the bundles that we’re cognizant of is there’s two factors: One is to offer the consumer the most convenient package of of our content and channels and others that they they desire to subscribe to, the most convenient, the most valuable bundles that you could put together,” Murdoch said. “We know we’ll be in a position to help them do that, but we’re also very focused on keeping Fox One as a very targeted service that’s targeted on the court cordless audience, and sometimes those two things can conflict with each other, so we want to stay very targeted, but we also want to make it easy for our consumers and our viewers to gain our content, whether it’s in conjunction with other services or not.”
“We’re eager to launch Fox One in just a few weeks and super serve our viewers with the best in live news, sports and entertainment content all in one place,” said Pete Distad, CEO of direct to consumer for Fox Corporation. “In bringing together the full power of the Fox content portfolio in one service, we have created a great value proposition and user experience that will appeal to the cord-cutter and cord-never fans currently not served by conventional pay TV packages.”
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