ESPN senior director of programming and acquisitions Kurt Dargis made a somewhat sad revelation about Colorado Buffaloes football coach Deion Sanders:
His first year in Boulder was the true ratings-grabber, but the Buffs’ 9-4 2024 campaign didn’t get nearly the same fanfare.
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Dargis mentioned Sanders in a question about whether or not Bill Belichick’s North Carolina Tar Heels program could mirror the same monstrous ratings Colorado got during Coach Prime’s first Power 4 season in 2023.
Dargis sees potential for “Chapel Bill” this fall.
“We have to wait and see. The potential is there. There’s definitely interest in him outside the typical college football fan,” Dargis said during an interview with Front Office Sports, per FOS’s Michael McCarthy and David Rumsey
“Deion was such a phenomenon. I still can’t believe some of the numbers we got that first year he was there. It’s too early to say.”
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Clearly, negativity sells.
During a tumultuous 2023 debut for “Prime Time,” Coach Prime’s public beef with Cormani McClain took center stage. Accusations from Athlon Sports’ Steve Corder that there was a “gun culture” that season dominated the summer of 2024. The report has been scrubbed from the internet after a potential behind-the-scenes settlement, however.
When CU turned it around, though? Nowhere near the same fanfare.
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