Doja Cat has entered the chat.
The performer posted a TikTok on Monday night mocking Sydney Sweeney‘s delivery of her dialogue in a new jeans ad for American Eagle, a campaign that has inspired a swirl of online controversy.
“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,” the rapper recites in the now viral clip that features Doja Cat using an exaggerated backwoods-style accent. It has been viewed nearly 10 million times as of press time.
The clip gives more oxygen to online discourse about the campaign, which has largely found a home on TikTok where it has hosted countless creators weighing in about whether it’s just a harmless yet fun play on words, “great genes” versus “great jeans,” or if the ad has some secret nefarious meaning.
Because Sweeney has blonde hair and blue eyes, users have claimed that the ad is designed to promote eugenics or is a subtle nod to Nazi propaganda. “It is one of the loudest and most obvious racialized dog whistles we’ve seen and heard in a while,” alleged a woman on TikTok with 400 followers who has posted multiple videos on the subject including one with 1.4 million views.
Sydney Sweeney stars in American Eagle’s fall 2025 campaign.
Courtesy of American Eagle
Countless others have dismissed the backlash by chalking it up to faux outrage from a generation that is too online and, as a result, looking for offense where none exists. “The hate is exhausting,” wrote a user on TikTok in the comments section of a video posted by LaKeisha Hebert who shared, “Y’all are mad at Sydney Sweeney because she’s white, she’s blonde, she’s blue-eyed and she looks good. I am DEI’d out.”
American Eagle has not commented nor has Sweeney.
Sweeney remains one of Hollywood’s most in-demand stars. After breaking out on Euphoria, she went on to star in The White Lotus, opposite Glen Powell in Anyone But You, Madame Web and Eden. She received raves for her performances in Reality and Immaculate, and she most recently starred opposite Julianne Moore in Echo Valley. She next stars opposite Halsey in Americana, opposite Amanda Seyfried in The Housemaid and as boxer Christy Martin in Christy.
She’s been hustling on brand deals as well, some that have, like the American Eagle campaign, landed with some controversy. Earlier this summer, she sold her literal bathwater as part of a soap formula for Dr. Squatch. She also has deals with Armani Beauty, Miu Miu, Laneige, HeyDude, Bai, Baskin Robbins and Ford. She is reportedly launching a lingerie brand backed by Jeff Bezos and Lauren Sanchez, per Puck. Seemingly as a result of the American Eagle brouhaha, Sweeney’s brand partner, Baskin-Robbins, has shut down comments on TikTok posts featuring the actress.
