Disney has unveiled its next round of price increases on its streaming services.
The company will increase the monthly price of its Disney+ plan with ads by $2 to $11.99 per month, while the no-ads Disney Plus Premium plan will increase by $3 to $18.99 per month, starting Oct. 21.
While the company has cycles of price increases, these increases come at somewhat of an odd time for the company, as several subscribers and prominent members of the entertainment community have been pledging to cancel their subscriptions to the services in the past week after Disney suspended Jimmy Kimmel’s late night show. Disney did reverse course Monday and say Kimmel would return to his late night show this week.
Bundle prices are also going up as the Disney+ and Hulu bundle will jump to $12.99 up from $10.99 and the price of its Disney+, Hulu and ESPN Select Bundle to $19.99 up from $16.99. The price of its Disney+, Hulu, ESPN Select Bundle Premium (which includes no ads on Disney and Hulu and ads on ESPN) increases to $29.99 from $26.99.
The price increases also come after Disney launched its new ESPN app in August, with plans to use the new sports content to help drive subscribers to sign up for its streaming bundle.
As part of the promotion for that launch, Disney is continuing to offer the Disney+, Hulu, ESPN Unlimited Bundle plan at a discounted price of $29.99/month. The unlimited bundle includes live access to all of ESPN’s networks and services, while the select bundle has a more limited offering.
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