Southern Californians, we have not been betrayed. In-N-Out Burger is not moving its headquarters to another state, despite all the panic and performative outrage over recent comments by the fast food chain’s owner and chief executive, Lynsi Snyder.
Last week, on the “Relatable” podcast, Snyder told conservative commentator Allie Beth Stuckey that she’s leaving the Golden State for Tennessee. “There’s a lot of great things about California, but raising a family is not easy here. Doing business is not easy here,” said Snyder, who became president of the family-run chain in 2010 at age 27, making her one of the country’s youngest billionaires.
It must be rough.
Her comments set off a disinformation blitz, launching the Double-Double into the middle of a red-state/blue-state culture war where, clearly, nothing is sacred. Anti-Cali factions incorrectly posted, podcast and crowed about yet another business fleeing the West Coast. More proof that Gov. Gavin Newsom’s “failing” state sucks! It appeared that In-N-Out was following Tesla and Charles Schwab, companies that cited regulatory challenges and operational costs among their reasons for relocating. Chevron also fled. Perhaps it was the high gas prices.
Many Californians, particularly those in SoCal, felt abandoned and disrespected. They, after all, propped up the chain for 76 years, only to be told by its owner that the place that made her family’s business — their home — is no longer to her liking. On X, Oracle Park Seagull posted “‘Not easy for In N Out to do business in California…’ Said the person who became a billionaire doing business almost exclusively in California. So much so, it was a point of pride for the chain. Gotcha.”
Musician Britney Spears and a friend drive through In-N-Out Burger in Hollywood in 2003.
(Mel Bouzad/Getty Images)
1. Then California gubernatorial candidate Arnold Schwarzenegger places an order at an “IN & Out” restaurant during a lunch break on his “California Comeback” bus tour in 2003. (Stephan Savoia/Getty Images) 2. Then Presidential candidate, Bernie Sanders poses for a photograph with Zhane Garlington, 21, as he stops to eat at an In-N-Out Burger following a rally in 2016 in Pinole. (Matt McClain / The Washington Post via Getty Images)
Snyder’s grandparents opened their first In-N-Out in Baldwin Park in 1948, and for decades, the chain was renowned for serving a magical burger that could only be found in Southern California. Locals felt, and still feel, a sense of pride and ownership in the successful, homegrown business. It’s a symbol of West Coast entrepreneurship, its cups and packaging decorated with images of palm trees. And if we’re honest, the mere suggestion of In-N-Out leaving the state triggered a primal fear among Angelenos. Where else were we going to sit in a milelong drive-through line at midnight waiting for a delicious burger and debatable fries?
Newsom even chimed in, starting his X post with, “For those interested in the facts, rather than fiction, In-N-Out is expanding East — creating a second HQ in Tennessee.” In SoCal, the company is shutting down its office in Irvine, consolidating its corporate operations to Baldwin Park. Today, In-N-Out operates in more than 400 locations across eight states.
Snyder responded Monday to the kerfuffle in an Instagram post: “Where I raise my family has nothing to do with my love and appreciation for our customers in California.”
The In-N-Out sign at night.
(Robbin Goddard / Los Angeles Times)
It’s not the first time In-N-Out has made its stance clear on polarizing issues and politics. The company made news in 2021 when it pushed back against Newsom and California’s COVID-era proof-of-vaccination mandates.
In-N-Out’s packaging also includes Bible verses, a practice started in the late ’80s by Snyder’s uncle, co-founder Rich Snyder. John 3:16 can be found on the bottom of the In-N-Out soda cup. The milkshake cup features Proverbs 3:5: “Trust in the Lord with all thine heart; and lean not unto thine own understanding.” On your next visit, you can check for a verse in your fries container. That is, if there is a next time. Instead of the memory of a tasty burger, many lifetime In-N-Out loyalists have been left with a bitter taste in their mouths.
