Cracker Barrel, the southern-style restaurant chain, is facing right-wing backlash after removing the seated man and the barrel from its logo after 48 years.
On Wednesday, the Old Country Store chain said the brand’s new logo — which simply features the text “Cracker Barrel” on top of a yellow, hexagonal-like shape — will be “rooted even more closely to the iconic barrel shape and word mark that started it all,” per a press release.
Cracker Barrel’s iconic, 1977 logo stemmed from Nashville designer Bill Holley’s drawing on a napkin and had a goal of creating “a feeling of nostalgia with an old-timer wearing overalls,” per the company.
On Wednesday, conservatives on social media fumed over the brand update.
“Cracker Barrel has fallen,” declared far-right account @EndWokeness in a post on X, formerly Twitter.
“Cracker Barrel completely changed their iconic logo for the first time in 47 years… and it’s absolutely horrible. When will they learn?” wrote YouTuber Benny Johnson on the platform.
The policy was later reversed, and founder Dan Evins called it a mistake.
20 Years OfFreeJournalism
Your Support Fuels Our Mission
Your Support Fuels Our Mission
Already contributed? Log in to hide these messages.
Source link
