Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated design.
“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the Tennessee-based company said in the statement on its Facebook page titled “A promise to Our Guests.”
“You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel said in response to the public backlash, including from MAGA and conservatives who claimed the company has gone woke.
Cracker Barrel’s value plunged more than 10% amid the backlash, according to Fox Business.
Last week, Cracker Barrel unveiled its new logo, which ditched Uncle Herschel and the brown and yellow barrel in favor of a simpler design.
“We love seeing how much you care about our ‘old timer.’ We love him too,” the company’s statement read.
“Uncle Herschel will still be on our menu (welcome back Uncle Herschel’s Favorite Breakfast Platter), on our road signs, and featured in our country store.
“He’s not going anywhere – he’s family,” the statement continued.
Cracker Barrel’s new look doesn’t change what’s under the hood, according to the company.
“While our logo and remodels may be making headlines, our bigger focus is still right where it belongs… in the kitchen and on your plate: serving generous portions of the food you crave at fair prices and doing it with the kind of country hospitality that brightens your days and creates lasting memories,” the statement read.
“We also want to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours. That means showing up on new platforms and in new ways, but always with our heritage at the heart.
“We know we won’t always get everything right the first time, but we’ll keep testing, learning and listening to our guests and employees,” it continued.
“Thank you for caring so much and come see for yourself the country hospitality that makes Cracker Barrel feel like home.”
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