Second stadium down, one Yard to go.
Before you blow your top over the lid at Burnham Yard, the prospective home of the Denver Broncos starting in 2031, did you know that, since 1990, the average temperature of a playoff home game in the Mile High City was 40 degrees?
And that of the Broncos’ last 15 postseason games in Denver, eight of them — per Pro-Football-Reference.com — were played in temperatures 37 degrees or warmer? The last five Empower Field playoff temps: 43, 46, 40, 41, 63.
Snow down, Broncomaniacs.
Denver won’t just be playing in Super Bowls over the next decade.
We’ll be hosting them.
“The Broncos have been, since Day 1 of the franchise, an important fabric and part of the community in Denver,” Broncos CEO Greg Penner told The Denver Post’s Parker Gabriel in an exclusive interview. “Finding a site of that size that we could weave into the downtown area and all that just was incredibly unique, combined with the historic nature of the site. …
“We have the bones of the old railyard and a couple of buildings and a unique site that we think enables us to create something unique and special, both with the stadium and the mixed-use development around it.”
The Walton-Penner Group just raised the roof without raising taxes. Despite overtures from Lone Tree and Aurora, they’re keeping the Broncos in Denver. Where they belong.
In other words, Penner and co-owner/wife Carrie Walton-Penner read the room the way Peyton Manning read defenses at the line of scrimmage.
“We’re really thrilled that they came with that partnership mentality and not, like we’ve seen in other cities, ‘You give us a bunch of money or we’ll leave,’” Colorado Gov. Jared Polis told The Post. “I think the Walton-Penner Family Ownership Group is deeply committed to Denver and deeply committed to the community.”
No overt public money.
No political campaign.
No drama.
No games.
Well, except the big stuff. The biggest. For decades, the Super Bowl, the Final Four, the College Football Playoff, the World Cup or WrestleMania had a reason to fly over the Front Range and wave to us while they were taking their respective parties elsewhere.
Not anymore. You want a venue with 60,000-plus seats that can host Taylor Swift in March or April? Check. You want a venue where football fans can still feel the elements on an autumn gameday? Got that, too. Open that bad boy up and let the Colorado sunshine in.
We don’t need the cool kids on the coasts to tell us Denver is the best darn sports city in America. But building a multi-purpose stadium at Burnham Yard gives the Front Range many more chances to prove it — and on the largest stages imaginable.
New Orleans officials recently estimated that Super Bowl LIX was worth more than $1.25 billion in economic impact to the Crescent City. San Antonio boasted an economic bump of $440 million from hosting the Men’s Basketball Final Four this past April.
You wouldn’t want a piece of that?
The Penners do. And thank goodness.
“The goal is to create something that is active on gameday,” Penner stressed to The Post, “but also (for) the rest of the year.”
There’s nothing wrong with Empower Field, which opened in 2001. There’s nothing all that right about it, either, at least from a real estate purview. Even the best ideas, like the best concrete, get weathered by time.
Pro sports owners are playing a different level of Monopoly than they were three decades ago. It’s not just about owning Tennessee Avenue anymore. It’s about gobbling up St. James Place and New York Avenue next door, then making sure a row of strip malls, restaurants and hotels get built on top of them. Collect the rent, funnel some of that money to Bo Nix and Nik Bonitto, pass GO, collect $200. Rinse. Repeat.
Stadiums are so expensive to build that a single-use facility, especially one available for 12-20 dates a year instead of 50-60, isn’t cost-effective. The land around Empower Field is owned by the Metropolitan Football Stadium District. Whatever’s built at Burnham Yard will be owned by the Walton-Penner Group and designed with a neighborhood in mind, not just the stadium itself.
Oh, there will be bumps. That’s inevitable. The city’s slated to foot the bill for public improvements related to connectivity to the stadium — exit ramps, roads, RTD, etc. And Tuesday’s announcements didn’t mention Personal Seat Licenses (PSLs) — a one-time fee paid by fans for the “right” to buy a seat.
If there’s a cloud rolling in behind all those rainbows, it’s that. PSLs seem inevitable here, too — a survey the Broncos sent to fans in 2023 included that very subject.
Before you’re shocked, check out the latest stickers. The Raiders offer a link to purchase PSLs via the team website, with $7,500 being the cheapest single license available as of Tuesday morning. The Titans have offered PSLs for Terrace Level seats at their new Nissan Stadium at a cost of roughly $750-$4,500 per pop. The Buffalo News reported “lower-level” general admission PSL prices for the Bills’ new Highmark Stadium earlier this year were within the $2,500-$8,000 range.
Would a Super Bowl be worth that? Everyone who let hosting a World Cup slip away from soccer-mad Denver in 2026 should land a red card for life. With this new district, hopefully, it won’t happen again.
Five years down the line, who knows? In 2020, as a franchise, the Broncos looked listless and lost — a sleeping giant resting on the laurels of orange-and-blue bloods everywhere.
The Walton-Penner ownership group woke everybody up. The beast is taking names now. It’s buying up land. It’s drawing castles in the sky.
And we hear you. So do they. A Denver playoff game played under a roof? The late, great super fan Tim McKernan must be rolling over in his barrel.
For what it’s worth, Penner sounds as if he wants to keep the lid off as much as possible. And for as many Broncos games as feasible. He gets it. All of it.
“We wanted something that is true to our roots here and looked at domed stadiums,” Penner told The Post. “But (we) just thought that wouldn’t enable us to take advantage of Colorado sunsets and Mile High views and playing in the elements if we choose to.”
Give the Penners an inch, they’ll take a Yard. All the way to the bank.
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