Anyone who thought that Apple was only preparing for the Christmas party following last week’s iPhone 17 launch event is sorely mistaken. At least according to Bloomberg analyst Mark Gurman, who in his latest Power On newsletter (dated September 14, 2025) lists a total of 10 new products that we can expect in 2025 or in the first few months of next year. These include, but not limited to, new Macs and iPads. But let’s proceed chronologically.
New Apple products expected in 2025
According to Gurman, the following Apple products are expected to be available before Christmas:
- The Apple M5 chipset will be showcased this year, along with new iPad Pro models, which are expected to launch in early October. A redesign of the current 11-inch iPad Pro and 13-inch iPad Pro models from 2024 is not expected, but in addition to the new M5 chipset, a second front camera should make using the tablet in portrait mode easier.
- The second-gen Apple Vision Pro, which is also expected in 2025 with Apple M5 and a new headband, is unlikely to be a big seller. According to Gurman, the Apple Vision Pro 3 in 2027 is expected to be substantially lighter and thinner.
- AirTags 2 are also scheduled for release this year. The new model will focus on extending range and improving search capabilities thanks to a new wireless chip.
- A new Apple TV could also land under the tree as a Christmas present. The analyst expects it to feature a faster processor, the Apple N1 wireless chip from the iPhone 17 models, as well as support for Apple Intelligence and the upcoming version of Siri.
- The last new product for 2025 is likely to be a refreshed HomePod Mini version. Here, too, the focus is likely to be on a new chipset and voice control. There may also be new colors.
Many new MacBooks not expected until early 2026
New MacBooks are often launched towards the end of the year in October, but this time the new MacBook Pro and MacBook Air generations are likely to be delayed until early 2026.
- The next Apple M5 MacBook Pro is expected to launch in the first few months of 2026. According to earlier leaks, however, this will not be the expected redesign with an OLED display and thinner case, which won’t arrive until late 2026 or 2027. The Apple M5 chip is likely to remain the biggest innovation in the upcoming MacBook generation.
- The same applies to the update of the MacBook Air lineup in early 2026. Here, too, the Apple M5 is likely to be the main focus.
- One of two new external Apple monitors is also on the release schedule, either at the end of 2025 or the beginning of 2026, according to Bloomberg. According to earlier indications, Apple is apparently working on two 27-inch displays, so it is likely to be a new version of the Studio Display.
- The iPhone 17e, the budget iPhone to the current iPhone 17 lineup, is also expected in the first quarter of 2026. According to Bloomberg, it will feature the new Apple A19 chip from the iPhone 17.
- Last but not least, Apple’s Smart Home Hub, which has been rumored for months and repeatedly postponed, will reportedly become a reality in early 2026. This will be accompanied by the new version of Siri, which is expected to be much more helpful than before thanks to Apple Intelligence.
As a young tech enthusiast with a history involving assembling and overclocking projects, I ended up working as a projectionist with good old 35-mm films before I entered the computer world at a professional level. I assisted customers at an Austrian IT service provider called Iphos IT Solutions for seven years, working as a Windows client and server administrator as well as a project manager. As a freelancer who travels a lot, I have been able to write for Notebookcheck from all corners of the world since 2016. My articles cover brand-new mobile technologies in smartphones, laptops, and gadgets of all kinds.
Growing up in regional Australia, I first became acquainted with computers in my early teens after a broken leg from a football (soccer) match temporarily condemned me to a predominately indoor lifestyle. Soon afterwards I was building my own systems. Now I live in Germany, having moved here in 2014, where I study philosophy and anthropology. I am particularly fascinated by how computer technology has fundamentally and dramatically reshaped human culture, and how it continues to do so.
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