Supply Chain
Overall sales of new lineup defies weak market and tariff war
The iPhone 17 series on display at a store in Japan on Sept. 26. The lineup has performed well since its release on Sept. 9. (Photo by Yutaka Miyaguchi)
LAULY LI and CHENG TING-FANG
October 22, 2025 18:15 JST
TAIPEI — Apple is drastically cutting iPhone Air production orders but boosting those for other iPhone 17 models as strong overall sales of the lineup defy the ongoing tariff war and sluggish smartphone market, Nikkei Asia has learned.
