After opting for the unusual in its first three adverts in the new “It Happens on PS5” marketing campaign from Sony, the company has reigned things in and put the focus back on the games. This new TV advert, called Unmissable Games, is viewable above.
Still leaning into the marketing slogan of “It Happens on PS5”, the voiceover and gameplay highlight key PS5 games like Battlefield 6, Ghost of Yotei, Marvel’s Wolverine, FC 26, Marvel Tokon, Death Stranding 2, and more.
This follows on from three ads released at the start of the week, and the gradual takeover of physical places worldwide, all under the idea of “It Happens on PS5”. Do you prefer these kinds of game-focused adverts or the unusual marketing beats? Put your preference in the comments below.
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