New Timberwolves majority owners Marc Lore and Alex Rodriguez held an introductory press conference on Friday, and they sounded very open to a potential rebrand — something fans have been clamoring for.
“We’ve done a lot of work in the background. I think our fan base is going to be very, very excited… Bringing back some of the history of the KG days is something we’re very aware is important to our fan base,” Alex Rodriguez said, according to insider Jon Krawczynski.
Alex Rodriguez on a potential Wolves rebrand: “We’ve done a lot of work in the background. I think our fan base is going to be very, very excited. … Bringing back some of the history of the KG days is something we’re very aware is important to our fan base.”
— Jon Krawczynski (@JonKrawczynski) July 11, 2025
The uniforms continue to be a hot topic of discussion among Timberwolves fans. Many people have been asking for the return of the old-school black uniforms with green tree trim, along with the white throwbacks from the ’90s. The Kevin Garnett-era Wolves made them memorable, and it sounds like Rodriguez is well aware of the uniform lore.
We previously covered the team’s Instagram account seemingly hinting at that possibility of bringing back the “tree” uniforms, and that was followed with more evidence from a possible leak revealing the Wolves as one of five teams who are getting a Classic Edition from Nike for the 2025-26 NBA season.
Back in the 2018-19 season, the Wolves brought back the black jerseys with trees as their Classic Edition look — and it was an overwhelming hit.
Whether the potential ‘rebrand’ is more than just some jersey changes is unknown, but that’s a significant thing Timberwolves fans have been asking for over recent years. Rodriguez and Lore are just beginning their tenure as majority owners, but they’re already making a strong point of listening to the fan base.
Other topics they discussed on Friday include the potential of a new arena, mending the relationship with Garnett and a new ticketing system.
