AI is transforming how software engineers do their jobs. Just don’t call it ‘vibe-coding’

One of the hottest markets in the artificial intelligence industry is selling chatbots that write computer code.

Some call it “vibe-coding” because it encourages an AI coding assistant to do the grunt work as human software developers work through big ideas. Others dislike that term. But there’s no question that these tools are transforming the job experience for many tech workers amid an intense rivalry between leading AI companies to make the best one.

“The essence of it is you’re no longer in the nitty-gritty syntax,” said Cat Wu, project manager of Anthropic’s Claude Code. “You’re not looking at every single line of code. You’re more trying to communicate this higher-level goal of what you want to accomplish.”

Wu added, however, that ”vibe-coding” is not a term she uses. “We definitely want to make it very clear that the responsibility, at the end of the day, is in the hands of the engineers.”

Anthropic launched the latest version of its flagship Claude chatbot on Monday, boasting that Claude Sonnet 4.5 will be the “world’s best” for coding and other complex tasks.

Large language models behind generative AI chatbots like Claude, ChatGPT and Google’s Gemini are capable of many things, from homework help to organizing meal plans, but the “top use case” for most businesses has been in coding and software engineering, said Gartner analyst Philip Walsh.

“That is often the first thing large organizations go after,” Walsh said. “I think there’s broad recognition among these AI model providers that coding is really where they’re getting the most traction.”

And while Walsh said Anthropic’s products are a favorite for software developers, it is hardly the only player in a rapidly growing and consolidating market.

San Francisco and the surrounding Bay Area remain the center of the battle to make the best AI coder, home not just to fierce rivals OpenAI and Anthropic but startups like Anysphere, Cognition and Harness, as well as Microsoft-owned GitHub.

“This is the most competitive space in the industry right now,” said Windsurf CEO Jeff Wang, speaking by video call from the startup’s office in Mountain View, California.

Windsurf’s coding assistant launched less than a year ago, but as its popularity grew, hitting 200,000 users in its first two months, it found itself at the center of a bidding war between tech giants. OpenAI sought to acquire it. Then, Google scooped up Windsurf’s founders and research team, leaving a shell of a company that Cognition acquired in July.

“It’s been a really volatile time at Windsurf,” Wang wrote to employees in July as he announced the merger with Cognition, maker of the AI coding assistant Devin. Two months later, the two companies’ integration is “going really well,” Wang told The Associated Press from a conference room called New Kelp City, named for a setting in SpongeBob SquarePants.


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