Technics is best known for its direct-drive turntables. In fact, it made the world’s first direct-drive turntable, the SP-10, in the early 1970s, which then paved the way for the SL-1200 a few years later, which is one of the most iconic turntables of all time.
Today, the iconic Japanese audio manufacturer makes a wide range of hi-fi components and speakers, but it’s still renowned for its elite direct-drive turntables, most of which are aimed at true audiophiles (with deep pockets). As an example, Technics’ current flagship, the SL100R, currently goes for $25,000.
However, this week at CEDIA, Technics announced two more affordable direct-drive turntables, which it claims are “aimed at both newcomers and those upgrading from entry setups.”
Technics SL-40CBT / SL-50C

Classic Technics characteristics
Technics is introducing two new affordable direct-drive turntables, the SL-40CBT and the SL-50C, both of which look nearly identical at first glance. They cost exactly the same, as well.
The two models maintain the classic characteristics of a Technics turntable, such as the iron-coreless direct drive motor and the high-precision S-shaped aluminum tonearm.