It’s the prime time for some fall shopping.
Amazon just announced that its Prime Big Deal Days (aka October Prime Day) are coming back this year, bringing a slew of major markdowns on top brands.
While we mark our calendars for the big day(s), read on for everything we know about the shopping event — plus, all the best early deals you can already shop.
When is Prime Big Deal Days 2025?
Prime Big Deal Days 2025 will run from Tuesday, Oct. 7, to Wednesday, Oct. 8, per Amazon’s announcement.
Do I have to be an Amazon Prime member to shop the sale?
Yes, you’ll need an Amazon Prime membership to shop Prime Big Deal Days. The good news? New members can sign up for a 30-day free trial, allowing more than enough time to shop the sale and binge-watch several Prime Video shows.
Is October Prime Day better than Black Friday?
Both October Prime Day and Black Friday bring steep markdowns on Amazon, including top-of-the-line tech, beauty, and home products. Prime Days often offer exclusive scores just for members (think coupon codes, lightning deals, etc.).
What stores have competing sales?
While it’s unclear what this year will bring, mega-retailers like Walmart, Best Buy and Target have offered concurrent deals in the past.
Best early deals
While we still have a few weeks before the official sale kicks off, Amazon’s deals section is already filled with great markdowns — including the below celeb favorites.
Apple AirPods Pro 2
Listening up for deals on AirPods since Apple’s latest launch announcement? The Pro 2 pair is on sale for over $50 off.
Apple AirPods Max
If you’ve been hoping to maximize your savings on AirPods Max, the over-the-ear headphones are also deeply discounted right now.
Medicube PDRN Pink Collagen Gel Mask
Kyle Richards is thinking pink with her skincare. She called this Medicube mask — which contains PDRN (or polydeoxyribonucleotides) derived from salmon DNA — a “miracle” in a recent Amazon Live, saying she was planning to use it the night before her daughter’s wedding.
“They make the most amazing facial products ever,” she added of the buzzy K-beauty brand.
L’Oréal Paris True Match Lumi Glotion
This glotion has caused quite the commotion in Hollywood. Bethenny Frankel told us she used it for the “Sports Illustrated Swimsuit” runway this spring, saying it was her secret to “the perfect glow … no streaks, no stains.”
Martha Stewart’s makeup artist, Daisy Toye, is similarly obsessed; “I go through a tube every week. It’s how [Stewart] gets that dewy look, like she just got a facial,” she once told People.
Trendy Queen Cropped Cardigan Sweater
Paige DeSorbo loves this cardigan so much, she has it in at least three colors.
“It’s perfection,” she raved in a recent Amazon Live.
JW Pei Orla Weave Handbag
Kyle Richards raved about this luxe-looking bag on Amazon Live last year, saying she loves “everything about” it.
Bissell CrossWave OmniForce Wet Dry Vacuum
Martha Stewart posted an unsponsored review of this vacuum-mop hybrid on Instagram last year, calling it “the best new home appliance.”
Hollywood Fashion Secrets Silicone CoverUps
Madison LeCroy told Page Six she buys this styling secret in bulk — and given it’s on sale ahead of Prime Big Deal Days, now’s the ideal time to do so
“Everyone says, ‘What bra do you wear? That’s the bra,” she raves of the stick-on covers, which come in four shades and are designed to be reused up to 25 times.
Grace & Stella Energizing Eye Masks
Bravolebs are also saying Bravo to these eye masks. DeSorbo and Richards have both featured them in various livestreams over the years. But they’re not the only ones hooked, as Jessica Alba also posted them to her Instagram Story.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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