You probably associate Anker with portable charging banks that keep your devices topped up with juice through the course of a day (or week), but the company has much bigger ambitions—as we’re going to see at IFA 2025 in Berlin.
Anker Innovations, to give it its full name, incorporates not just Anker products (now the number one mobile charging brand in the world) but also the eufy smart home range and the Soundcore series of earbuds, headphones, and speakers. It’s an impressive line-up, and it’s getting bigger.
With eufy for example, Anker is expanding from home security cameras into robotics and smart printing. Case in point: Its eufyMake UV E1 3D texture printer is now officially the most successful Kickstarter of all time, raising a cool $46 million at the time of writing. Who knew UV texture printing was so popular?
Championing a maker spirit
Anker Innovations CEO Steven Yang is one of the key speakers at IFA 2025, and will be using his stage time to set out Anker’s vision and values for the future—a future powered by advanced AI, robotics, and the ultimate in innovation.
“With our value framework and focused brand vision, we are championing a Maker spirit at Anker — creating a playground where our teams can push boundaries and define the next generation of intelligent consumer technology,” says Yang. “This is not about technology for its own sake—it’s about solving real challenges for consumers and igniting possibilities that make life simpler.”
Speak to the rest of the team at Anker Innovations—which is now more than 5,000 people across more than 100 countries, most of whom are involved in research and development—and they’ll tell you there are three key values driving everything at the company, including the new products at IFA 2025.
Those values are to start from first principles and work from there, rather than following convention, to seek the ultimate in raising standards and finding long-term resolutions, and to grow together—sharing success with users and partners, in a way that’s fair and sustainable, and that can bring everyone forward.
What’s new at IFA 2025
There’s plenty to talk about when it comes to new Anker products at IFA 2025. First up is the eufy Marswalker, which gives your robovac the ability to get up and down stairs, with tracked drive, balance control, 3D mapping and auto-floor detection. For the first time you can clean your whole house with the touch of a button.
This will be demonstrated in the eufy Robot Vacuum Omni S2, which is also the world’s first robovac with HydroJet and AeroTurbo technologies included. These deep-cleaning systems, with up to 30kPa suction, draw up dirt and pet fibers from the deepest reaches of carpets, while also effectively wiping out stains from hard floors. It’s coming later this year in Europe, with worldwide availability in January.
Then we’ve got the eufy Security AI Core, a brand new, large-model-powered, AI home security system. The idea is it can not just recognize what’s happening, but also recognize and predict intent: That means it can use lights, sirens, and voice alerts if something bad is happening, and even dispatch ExpertSecure personnel.
And if the AI can tell all is well and is likely to stay that way—based on training from more than 100 real-world scenarios—then the number of false alarms you get on your phone get cut down. It’s a perennial problem with home security systems, the issue of too many unnecessary alerts, but eufy may have finally solved it with AI.
One of the cameras that AI Core will be coming to is the brand new eufyCam S4, also unveiled at IFA 2025. There’s a lot to like with this device, the first DIY hybrid camera eufy has put out: A 4K fixed lens combined with dual 2K pan-tilt-zoom lenses, providing the ultimate in flexibility, panoramic coverage, and facial detail. Pre-sales are opening up at $299.
When it comes to the Soundcore sub-brand, Anker is unveiling the Nebula X1 Pro, the first portable projector with both Dolby Vision and Dolby Atmos for a top-tier audio and video experience. The triple-laser projector offers a 4K resolution, 3,500 ANSI lumens brightness, adaptive contrast, and 110 percent Rec.2020 color coverage to tempt you into a purchase.
There’s also a retractable handle and wheels to improve portability, dual 5.25-inch subwoofers to get living room-level sound everywhere you go, and IP43 dust and water resistance so you don’t have to stress too much about taking it outside. The Nebula X1 Pro launches on Kickstarter on September 23, for $4,000-$5,000.
And there’s a new Anker-branded product at IFA 2025 too: The Anker SOLIX Solarbank Multisystem and Power Dock. It brings with it up to 4.8kW AC output, 14kW PV input, and 64.5kWh storage, ensuring you always have power for all of your devices everywhere you go (up to four Solarbank units can connect to the Power Dock). With plug-and-play DIY upgrades and dual EV charger ports, it may be the most versatile solar-powered power station Anker has put out yet—adding to its status as the world’s #1 solar balcony solution.
As per Anker’s calculations, you can save up to 80 percent on electricity bills, and the system could pay for itself in four years (plus, the semi-DIY installation approach cuts installation costs by 85 percent and future-proofs homes with dual EV charging ports). It’s launching in Germany first, before rolling out more widely.
The future for Anker
We can definitely expect a focus on robotics and large AI models in the years ahead (as with the Security AI Core system), and that’s going to lead to smarter products as well as more product categories across Anker, eufy, and Soundcore. Anker says it’s committed to thinking about the end points for these technologies, even if returns aren’t immediate.
In other words, some of Anker’s vision—which the company describes as involving “a playground for makers” (starting with 3D UV printers, but going much further too)—may not be realized until years down the line. It’s about producing hardware and companion apps that aren’t just smarter, but also safer and more creative, as the AI era continues to transform technology.
While there’s a limited amount of AI you can stuff into a portable phone charger, Anker isn’t taking its position as a multi-billion dollar global company for granted: On top of the new products getting their grand unveiling at the IFA 2025 show, watch out for even more innovation and experimentation in the future.
It’s set to build on rapid recent business growth: As per the latest financial reports, the company’s revenue was up to 24.71 billion yuan in 2024, an increase of 41.14 percent on the year before. Net profit was up to 2.114 billion yuan, up 30.93 percent.
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