Less than two months after he dropped his seventh studio album, Justin Bieber has already made a follow-up.
The pop star, 31, announced Swag II will be released tonight at midnight – nearly eight weeks after debuting it’s predecessor, Swag, on July 11.
Justin made the announcement on his Instagram, flooding his account with various posts promoting the new album around the world.
The announcement may not come as a complete surprise, considering a ‘Swag II’ billboard had been on display in London in recent days – however this appears to be the first time a release date has been unveiled.
‘swag II TONIGHT MIDNIGHT,’ Justin announced on his Instagram along with what appeared to be the album artwork.
The cover, done all in pink, declared ‘SWAG II’ at the center of the photo in the same font as the first album. It also contained a parental advisory for explicit content.
Justin Bieber has announced his latest album, Swag II, will be released tonight at midnight
He flooded his Instagram account with photos of the album being advertised around the world
The album also appears to feature a photo of Justin and his family, with a snap of the singer with his wife Hailey Bieber, 28, and their son Jack Blues accompanying the cover.
Justin’s posts showed the album being advertised on various buildings and landmarks around the world, from Shanghai, Seoul, and New York.
The singer’s surprise seventh studio album, SWAG, was released to critical acclaim on July 11.
Several songs made mention of his public persona, personal struggles, and his commitment to his wife Hailey and their baby son Jack Blues.
There is also a theme of interludes featuring comedian Druski, during which Justin engages in candid ‘therapy sessions’ with the social media star.
The album also appeared to allude to a challenging time between the couple, who have been married since 2018.
After months of rumors about the state of the A-list couple’s marriage amid concern for Justin’s well-being he vowed to ‘change’ for his wife following a rocky period.
In the album’s second track, Daisies, Justin appeared to be singing about him and his wife being at loggerheads and failing to communicate clearly.
Swag II was prominently being advertised to New Yorkers walking on this intersection of W 52nd St
The release was dramatically announced to passerby of the N Seoul Tower in South Korea
The album’s release was broadcast to Shanghai residents on the Citigroup Tower
The latest album comes less than eight weeks after the release of Swag
The lyrics read: ‘Throwin’ petals like, “Do you love me or not?” / Head is spinnin’, and it don’t know when to stop / You said “Forever,” babe, did you mean it or not? / Hold on, hold on.
‘You leave me on read, babe, but I still get the message / Instead of a line it’s three dots, but I can connect them / And if it ain’t right, babe, you know I respect it / But if you need time, just take your time / Honey, I get it, I get it, I get it.’
In track 10 of the 21-song track list, titled Walking Away, Justin sang about the couple ‘taking a break’ and ‘testing patience.’
‘Days go by so fast, don’t wanna spend them with you / So tell me why you’re throwing stones at my back / You know I’m defenseless,’ he sings in the first verse.
‘Girl, we better stop before we say some s*** / We’ve been testing our patience / I think we better off if we just take a break,’ he continues.
But the chorus and subsequent verses paint a picture of their enduring love despite strife.
Several songs from the last album make mention of his public persona, personal struggles, and his commitment to his wife Hailey and their baby son Jack Blues; pictured August 2025
‘Baby, I ain’t walking away / You were my diamond / Gave you a ring / I made you a promise / I told you, I’d change / It’s just human nature / These growing pains / And baby, I ain’t walking away,’ he sang in the chorus.
Ahead of the album’s release, Hailey had some choice words for their fans as she took to social media to promote it.
She took aim at the ‘losers’ who’ve speculated about their relationship as she re-posted a photo of her husband’s massive Swag billboard in NYC’s Times Square, captioned: ‘Is it finally clocking to you f***ing losers?’
She appeared to suggest that Justin’s recent bizarre behavior wasn’t the result of any marriage troubles but due to him being hard at work on his long-awaited music, which he partially recorded in Iceland back in April.
The couple celebrated their son Jack’s first birthday on August 22.
They have maintained the tot’s privacy by opting not to share his face with the world, strategically only sharing photos that give fans small glimpses of him.
The heir made his music video debut days ago as he appeared in the visualizer for his dad’s hit song Yukon.
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