A top streaming service known across the globe has increased its monthly subscriber costs again.
Apple is following its competitors by increasing its pricing for Apple TV+ to $12.99 a month, which was put into affect on Aug. 21, the company told MassLive.
The new price will be charged to subscribers 30 days after their next renewal date. The annual subscription price will not change, costing $99 per year.
For new subscribers, the monthly costs will take effect after the seven-day trial period.
This is the first time Apple has raised the price of its service since October 2023, when it went from $6.99 to $9.99, Variety wrote.
Reuters said that although the tech giant did not break down the number of subscribers for Apple TV+, it is estimated to have reached 40.04 million at the end of 2024.
In comparison, Netflix reached over 300 million paid memberships at the end of last year.
Apple TV+ is recognized for its award-winning original content, including the Emmy-winning psychological thriller “Severance” and acclaimed shows such as “Ted Lasso” and “The Morning Show.”
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