Taylor Swift just secured a spot inside the Kansas City Chiefs’ stadium — and it’s not in the luxury box.
A framed photo of the pop star has been added to Arrowhead Stadium’s press room, alongside team snapshots and historic moments from the Chiefs’ Super Bowl-winning run. The image, taken during the January 2024 playoff game against the Miami Dolphins, now hangs where players and coaches address the media.
Here’s what makes it unusual: no other NFL partner has ever received this kind of recognition. The Chiefs’ Hall of Honor is reserved for players, coaches, and executives — not wives, girlfriends, or celebrity plus-ones. Gisele Bündchen, who defined NFL WAG culture for more than a decade, never made it onto a stadium wall in New England. Brittany Mahomes, who has been front and center through Patrick Mahomes’ dynasty years, hasn’t either. Swift truly seems to be the first.
Related story
Katy Perry’s Renewed Friendship With Kim Kardashian Could Spell Trouble With This Other A-List Pal
The reasoning isn’t mysterious. Swift isn’t just Travis Kelce’s girlfriend — she’s a corporate juggernaut. Her presence at games added an estimated $331.5 million in brand value to the NFL last season, according to Apex Marketing via Front Office Sports. Ratings among women 18–49 jumped 63% during her first appearance at a Chiefs game, while teenage girls tuning in spiked 53%, per Sports Illustrated. Even Kelce’s jersey sales reportedly rose 400% in the days after she went public at Arrowhead.
That makes her framed photo less a sweet nod and more a business calculation. It also creates a delicate contrast with Brittany Mahomes, one of Swift’s most high-profile WAG friends. The women have been inseparable at games, at the U.S. Open, and on double dates with Patrick and Travis, even weathering political differences after Brittany voiced support for Donald Trump in 2024. But when it comes to legacy, only one of them is literally on the wall.
Fans, naturally, found a Taylor-coded spin. One viral post pointed out a lyric from her 2014 track “You Are In Love”: “And he keeps the picture of you in his office downtown.” For Kelce, Arrowhead is the office — and now Swift’s photo is officially on the wall.
That lyric may frame it as romance, but the real story is economics. The NFL didn’t suddenly decide to honor wives and girlfriends; it decided to immortalize the cultural force who turned one season of Chiefs football into a billion-dollar business story. Brittany stays in the box. Taylor, fittingly, gets the office real estate. And when you already own eight homes, what’s one more prime piece of property?
Before you go, click here to see which celebrities own the most homes around the world.
Source link
