Itsy Bitsy Teenie Weenie – this is a contemporary trend in the world of swimsuits that’s currently drawing particular attention from celebrities. Small-sized silhouettes with polka-dot prints let you highlight summer, mood, and the vibe of the style in photos under bright sun. No matter the location – from the deck of a private yacht to a cozy beach – such a swimsuit looks bold and confident.
Star Glamour: How miniature swimsuits shape the summer look
Kylie Jenner shared a mirror selfie in a polka-dot swimsuit set from Frankies Bikinis, part of a collaboration with the label Khy, hinting at an “Italian summer.”
Frankies Bikinis also became the brand’s official choice during Hailey Bieber’s recent Mallorca getaway, where celebrity influencers showcased the brand’s swimsuits as part of the launch of Rhode’s new citrus lipstick (some stars chose Kealy in the shade “yellow iris”).
Dua Lipa, whom this summer was spotted in Italy with fiancé Calum Turner, selected the black piece from the Frankies Bikinis x Réalisation Par collaboration – the cups are adorned with knitted cherries. Recently Sabrina Carpenter appeared in the Frankies Bikinis lookbook: a small yellow polka-dot bikini became the focal point of the look.
The brand’s USP is frank minimalism and the ability to mix styles easily. Founder Francesca Aiello explains her principles: “I wanted to feel cute, confident, and feminine in my swimsuit. The smaller – the better.”
“For me, miniature swimsuits aren’t a trend, but a lifestyle.”
The growth of Frankies Bikinis after the launch expanded into clothing, accessories, and an active lifestyle. In 2022 Victoria’s Secret acquired a minority stake in the brand, and ASOS began selling it in 2024. According to Shazmin Malik, the luxury purchases director, the brand continues to move on a course that “empowers women” and supports “iconic collaboration moments, limited editions, and curated drops.”
“Collaborations were not the norm in 2012.”
“My biggest goal is to continue expanding the swimwear and clothing lines and reach more women around the world,” Aiello concludes. “I want every girl to feel: there’s a Frankies Bikinis piece out there for her.”
