The last time the Apple Vision Pro’s sales were discussed, the overly expensive headset did not even cross 500,000 units since its official launch in January 2024. Despite the hardware having no equal in design, build, and hardware, the price bracket was out of range for the majority of Apple’s customers, and if the figure was of little concern to the buyer, the weight would undoubtedly become an issue, as would the lack of use cases. Additionally, a new report states that Apple has not done itself any favors because the company is moving at a snail’s pace in rolling out new features, though there are more additions since the head-mounted wearable’s inception. Then again, if the technology giant truly wishes this segment to grow, it has to move like it has a purpose.
Immersive video is one key Apple Vision Pro feature that can revitalize sales, but the company is moving at an exceptionally slow speed
An Apple Vision Pro successor featuring the M4 is currently on track to launch later this year, but a modest chipset upgrade will not help garner sales if wearers do not have anything sufficient to do with the headset. With the latest ‘Power On’ newsletter details from Mark Gurman spotted by iClarified, the Bloomberg correspondent admits that there is not a large enough market for the $3,499 device, but one thing to bolster sales is for Apple to continue adding new features after a few intervals. The report mentions that immersive video can become a game-changer for the headset, but only if there is sufficient content to justify a purchase.
Gurman adds that the library for immersive content is hardly expansive, with just a handful of episodes not compelling enough for buyers to splurge a massive sum on the Apple Vision Pro. Also, it is not like the Cupertino firm lacks the resources to make this possible, with the report stating that the decision to roll out features and content is a deliberate move. Apple apparently already has tons of immersive content available, but it is taking its sweet time with its releases because it does not want to drain its current reserve while being unable to boost sales.
Then again, an argument can be made that Apple Vision Pro sales were insufficient to begin with, and a decision to push out immersive content at a faster pace could open a major sales avenue. To help fill the gap, Apple is relying on third-party productions, and to make the process seamless, it launched a Mac app with functionality that enables various individuals to edit content specifically for the immersive category. However, third-party productions can only increase the volume of content if Apple moves with the same purpose, or else there might never be enough traction with the firm’s ludicrously pricey headset.
Source link
