At this point, it’s clear that Artificial Intelligence (AI), whether Generative or Machine Learning, is making its way into video games, even as fans do their best to rally against the use of the systems.
In the latest instance of reported AI usage, developer Nexon is being accused of utilizing AI to create fake advertisements featuring nonexistent streamers to help promote The First Descendant, a free-to-play online shooter.
These Aren’t Real People, But This Is Apparently A Real Advertisement
As first shared on Reddit, a fan compiled multiple clips of supposed AI-generated advertisements for The First Descendant, which total four in all, that were posted to TikTok.
Perhaps most interesting is that the first advertisement features a person that is allegedly based on a real-life streamer named DanieltheDemon. The creator has not responded to the discovery, though the likeness is rather uncanny.
A user on that Reddit thread alleges that AI IMG2VID was utilized to help replicate a real-life person, though the voice is not the same.
All these ads appear to make use of “influencers” to help drive interest in the content, though the figures, of course, have no real-life standing, with some rather obvious signs, including elongated facial movements and the way certain pronunciations are handled.
What’s more, as first spotted by Destructoid, these advertisements are being used to promote a collaboration with Nier: Automata, a game that Nexon has no control over. It’s unclear if Platinum has given the blessing for such ads involving its IP, but the company and game are being roped into the situation, one that fans have begun calling out.
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