Claire’s files for bankruptcy protection, plans to close 18 stores

Once a staple of shopping malls across the U.S., teens and tweens retailer Claire’s announced this week it is filing for Chapter 11 bankruptcy protection. The once thriving retailer has faced numerous challenges in recent years caused in part by growing competition and a decrease in mall traffic nationwide.

While the company says it is exploring “strategic alternatives” to its current business model, it has also confirmed some stores are already set for closure. Here’s what you need to know about the Claire’s bankruptcy announcement.

1. Claire’s files for Chapter 11 bankruptcy protection for the second time

Claire’s Holdings LLC has initiated Chapter 11 bankruptcy proceedings for the second time in six years, following a previous filing in 2018. Despite operating approximately 2,750 stores across the United States, the company has been unable to overcome financial challenges that have persisted since its last restructuring. CEO Chris Cramer acknowledged the difficulty of this decision but deemed it necessary given the company’s current financial situation.

2. Multiple factors contributed to the bankruptcy filing

According to Cramer, several factors necessitated the bankruptcy filing, including “increased competition, consumer spending trends and the ongoing shift away from brick-and-mortar retail.” These industry-wide challenges, combined with Claire’s existing debt obligations and broader macroeconomic factors, created financial pressures the company could no longer sustain. The retailer, once extremely popular among teens and tweens, has struggled with declining business in recent years.

3. Most stores will remain open, but some are already scheduled to close

Despite the bankruptcy filing, Claire’s says most of its approximately 2,750 U.S. stores will remain open throughout the proceedings. The company has also assured that employees will continue to receive their regular pay while the restructuring process unfolds. This approach allows Claire’s to maintain its retail presence and workforce while it addresses its financial challenges and explores strategic alternatives for the business.

So far, 13 Claire’s locations and 5 Icing stores (which is owned by Claire’s) are scheduled to shutter by Sept. 7. Among these closures are two locations in Michigan, with the full list of closures available here.

4. Claire’s is exploring potential sale of assets

As part of its bankruptcy strategy, Claire’s announced it will begin the “monetization process for its assets to maximize value for the business,” suggesting the company is actively considering selling some or all of its operations. The bankruptcy filing revealed that Claire’s has between $1 billion and $10 billion in both liabilities and assets. The company stated it remains “in active discussions with potential strategic and financial partners” as it reviews various strategic alternatives.

Generative AI was used to produce an initial draft of this story, which was edited and expanded by MLive staff.

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