We know, we know. You were probably just getting used to calling it HBO Max again.
But here comes the streaming world’s most tumultuous service with another huge change. This time, they’re coming for password sharing.
In a quarterly earnings call, JB Perrette, the head of streaming and gaming at Warner Bros. Discovery, announced that the company would be taking a more aggressive tack in dealing with password sharing. Perrette said the initiative would target “who’s a legitimate user who may not be a legitimate user.”
What this means is that the service will be monitoring information like device IDs and IP addresses to determine when an account is being shared outside the boundaries of one’s household. When the service uncovers instances of this, it will prompt those outside to pay an additional $7.99 per month to be added as an extra member.
Netflix kickstarted this crackdown trend back in 2023. Other services, like Disney Plus, have followed suit. With all of these massive corporations finding new ways to squeeze every dime out of consumers they possibly can, we find it’s best to bundle as many of these services together as possible.
The HBO Max/Disney Plus/Hulu bundle is perhaps the best example of this. For only $16.99 per month, you get all three services at a 42% savings.
HBO Max by itself is normally $16.99, so at least when you sign up for the bundle, you’re getting three services for the price of one. It doesn’t let you password share, but it does grant you access to thousands of hours of TV shows and movies at a pretty reasonable price.
We have no idea how long this bundle will last, so sign up now while you can.
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Joseph Rejent covers TV, writing about live television, streaming services and cord-cutting. He can be reached at jrejent@njadvancemedia.com.
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