Bed Bath & Beyond is making a comeback after its bankruptcy and closure of all stores in 2023. These are the 5 takeaways from an article published by MLive and new releases from parent company, The Brand House Collective, Inc.
1. Bed Bath & Beyond is returning to brick-and-mortar retail
After closing all 360 locations in 2023 due to bankruptcy, the iconic retailer is making a comeback with physical stores under a new name: Bed Bath & Beyond Home.
2. The brand has new ownership
Following its bankruptcy, the company was initially purchased by Overstock.com as an online-only retailer, but is now owned by The Brand House Collective, Inc. (formerly Kirkland’s, Inc.).
3. First new store opens today
The grand opening of the first Bed Bath & Beyond Home store is scheduled for today in Nashville, Tenn., marking what the company’s CEO calls “a fresh start for a brand that means something special to so many families.”
4. The iconic Bed Bath & Beyond coupons are returning
In a strategic nod to brand nostalgia, The Brand House Collective is reviving one of Bed Bath & Beyond’s most recognizable marketing tactics—its famous coupons. The company announced that it will honor legacy Bed Bath & Beyond coupons at the new store, while also providing fresh coupons to customers who don’t have them.
5. Bed Bath & Beyond Home stores will launch through converted Kirkland’s locations
The company plans to accelerate the launch of Bed Bath & Beyond Home stores through conversions of existing Kirkland’s Home stores. Approximately 75 stores will be converted through 2026.
Generative AI was used to produce an initial draft of this story based on data from a previous article. It was reviewed and edited by MLive staff.
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