They like to keep their schedules packed, their cocktails full and bank accounts bursting, and now the latest must-have for folks enjoying summer in the Hamptons is a new delivery service: hydration on speed dial.
After an exhausting day of mingling, eating expensive lobster rolls and baking in the summer sun comes the expected hangover and dreaded dehydration.
Where most of us regular folk might chug a Gatorade and mope on the couch while watching TV, Hamptonites in their fancy homes are doing anything but.
‘Nothing worse than dry heaves in a $150,000 summer rental,’ RingMyBelle owner Megan O’Brien, 48, of Los Angeles, told the Daily Mail.
‘If you’re going to spend the money [to rent/own in the Hamptons], you want to look good and feel good. No one wants a headache the next day and these people have crazy social lives,’ she said.
So instead of sulking next to an Advil bottle, wealthy socialites wrap themselves in a robe, throw their wet hair in a towel, and order an on-demand IV drip therapy session when their headache gets too much.
Oh, and it costs at least $350. No biggie!
‘It’s definitely a big thing, it’s the new essential before the spa. And people like it because they can do it right at home,’ O’Brien said.
Luann de Lesseps (pictured), of Real Housewives of New York fame, is one of the many who use IV hydration therapy from RingMyBelle that launched in the Hamptons this summer
Meredith Marks (pictured), who appeared on the Real Housewives of Salt Lake City, is among the many celebrities enjoying on-demand IV hydration in the Hamptons this summer
Reality TV stars Luann de Lesseps and Meredith Marks, who have appeared on the Real Housewives of New York City and Salt Lake City, respectively, are among the many celebrities enjoying the new on-demand IV hydration from RingMyBelle, which launched in the Hamptons this summer.
The trend first gained popularity after models Kendall Jenner and Hailey Bieber were seen getting NAD+ drips on Hulu’s The Kardashians in 2022 and now it has encapsulated the East Coast.
‘Things like this, they comfort me,’ Jenner, 29, a self-proclaimed hypochondriac said of the drips on the TV show.
Bieber, 28, agreed, joking: ‘I’m going to NAD for the rest of my life and I’m never going to age.’
The drips are full of vitamins such as B12 and C, glutathione (which helps regulate the immune system), biotin, zinc and anti-nausea medication Zofran, among others.
And the doctors and nurses who are administering the IV cocktails can even add additional benefits free of charge, such B6 and Vitamin D to help with jet lag.
‘If they’re feeling just run down and fighting off a cold, we would add zinc, magnesium and Vitamin C,’ O’Brien said.
But this trend isn’t a dirty little secret among the high prowlers of society, but an open beauty hack.
Some people even throw IV parties.
This trend isn’t a dirty little secret among the high prowlers of society, but an open beauty hack. Pictured: stock image of a 2023 Hamptons party
O’Brien has seen clients throw hydration parties right in the middle of backyard barbecues, post-wedding celebrations and brunches to help hungover and sunburnt guests get back on their feet.
‘Parties are a great moneymaker,’ O’Brien said. ‘When you feel like that, you’d do anything.’
O’Brien, who partnered with NYC-based Beautique Concierge, offers three drips through her company: The Hangover Drip ($350), Myers’ Cocktail ($375), and NAD+ ($850).
‘Everybody wants that,’ O’Brien said of the latter.
NAD, which stands for nicotinamide adenine dinucleotide, is believed to be anti-aging molecule that also promotes cell energy. This is popular among the rich and the youth-obsessed of Hollywood.
However, many experts have debated if the use of NAD – which naturally depletes in the body as we age – actually has a significant result. Despite that, it hasn’t cut the demand for the treatment by those in search of infinite youth.
‘Nothing worse than dry heaves in a $150,000 summer rental,’ RingMyBelle owner Megan O’Brien, 48, of Los Angeles, told Daily Mail. O’Brien is pictured above
And where’s there’s money, there’s play, and these socialites aren’t missing a moment of summer vacation – especially not for dehydration (pictured: stock image of a Hamptons party)
The demand for a service in the Hamptons came after those who reside in New York City most of the year got used to having the option in the Big Apple and wanted to continue it while summering out East, O’Brien explained.
‘Our clients are use to having all the things they have in the city,’ the founder said.
‘People like to have the same amenities that they’re used to having in their day-to-day city life when they go to their summer homes because most of them party more at their summer homes.’
And many will get the hour-long infusion while also getting their hair and makeup done, making it an easy beauty step that doesn’t take any more time out of their day.
The effects of the IVs are also immediate and last for around seven to 10 days, doctors working with O’Brien told the Daily Mail.
RingMyBelle says that the benefits of the IV therapies they offer include the ability to focus more, have more energy and a higher sex drive, better quality of sleep and the opportunity to help reset dopamine and serotonin levels.
O’Brien introduced IV therapy to her lineup just three months ago and has already sold hundreds of them.
‘What we found was that people party a lot when they’re on vacation and they get dehydrated. And we have a lot of high-profile people out there who get their NAD+ shots, the IVs, so it just made sense.’
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