JAKKS Pacific Unveils Exciting New Toy Lineup at San Diego Comic-Con 2025

SANTA MONICA, Calif., July 25, 2025 (GLOBE NEWSWIRE) — JAKKS Pacific, Inc. (NASDAQ: JAKK) today, during a special panel at San Diego Comic-Con unveiled an all-new dynamic lineup inspired by iconic franchises including

Super Mario

,

The Simpsons

,

DC x Sonic the Hedgehog

,

Bendy

,

and

Dog Man

.

The crowd went wild with excitement for the

Super Mario Big Bad Bowser

, a towering 12-inch tall figure with sound effects, “fire breathing” light feature and slashing arms, storming exclusively into Costco this fall.

Yours Truly, Princess Peach

with her iconic floaty jump pose and 25+ quotes, sounds, and music made her a huge hit. Fans of

The Simpsons

lit up at the reveal of the

Treehouse of Horror Countdown Advent Calendar

, packed with 31 days of spooky mystery characters and accessories, as well as two all-new

5-inch Premium Figures

, the monstrous

King Homer

and the winged

Fly Boy Bart

. Another standout moment came with the reveal of new

figurines

and

plush

inspired by the thrilling

DC x Sonic the Hedgehog

crossover event.

At midnight this morning, the new

Sonic the Hedgehog™ Shadow 18-inch Ice Cream Bar Plush

became available for pre-order exclusively through GameStop, and panel attendees were given the first in-person look at the realistic, giant, super soft collector’s item with a dark chocolate scent.

The panel also unveiled

Metroid Prime

items featuring newly refreshed packaging, including the

2.5-Inch Bounty Hunter 3-Pack

,

2.5-Inch Chozo Suit 3-Pack

, and

6-Inch UV Metroid figure

. It then introduced a first-ever

4-pack

featuring the

2.5-inch Donkey Kong

,

Diddy Kong

,

Dixie Kong

, and

Cranky Kong figures

.

In addition, the presentation highlighted key products announced earlier this year, including the

Sonic the Hedgehog Speed Star Lightning R/C, DC x Sonic the Hedgehog 5-inch Figures, Target-exclusive

DC x Sonic the Hedgehog Power vs. Speed Pack Multipack, The Simpsons Talking Funzo Plush Doll, Super Mario Spinning Spirit House Diorama

and

Super Mario

Spinning Spirit House Playset.

A full list of the all-new JAKKS Pacific products revealed at SDCC can be found below. Images can be found

HERE

.

For more information, visit

https://www.jakks.com/events/sdcc-2025/

.

Super Mario

Big Bad Bowser

roars exclusively into Costco this October! Standing 12 inches tall with 13 points of articulation, this figure features a “fire-breathing” light effect, and multiple button triggers that activate a variety of iconic sounds and music. This item will be available in October for $59.99.

Yours Truly, Princess Peach

stands 12 inches tall with six points of articulation and fun interactive features. Kids can press multiple activation points to hear classic quotes and songs, and her dress billows out like it does in the game! The figure will be available in December for $39.99.

The Simpsons

Available exclusively at Costco this fall,

Treehouse of Horror Countdown Calendar

features 31 days of mystery characters and accessories. Different Treehouse of Horror episodes are represented through miniature scale 1.5-inch figures with fun holiday themed reveal packaging. The calendar will be available for $39.99.

Available exclusively at Target this fall, the

Fly Boy Bart 5-inch Premium Figure

includes multiple points of articulation and a teleporter with interactive push-button to activate the green “transformation light.” The set also includes a tiny Fly Boy Bart figure. The figurine will be available for $24.99.

The

King Homer 5-inch Premium Figure

is restrained and waiting to break free! Push the button on the back to release him from the chair. The figure includes multiple points of articulation, and includes a restraint chair accessory along with a mini-Marge Figure. The figurine will be available for $24.99.

Available exclusively at Target this fall,

The Simpsons Sedan with Family Figures

includes Homer’s iconic sedan and 2.5-inch figures of Homer and Bart, both exclusive to this set, as well as Lisa, Marge and Maggie. The set will be available for $29.99.

DC x Sonic the Hedgehog

Multiple

2.5-inch and 5-inch figure multipacks

, inspired by the hit crossover comic book series and a great gift for fans of DC and Sonic the Hedgehog, will be available this fall for $19.99 USD each. Each pack includes a quintessential pairing of two heroic characters! The sets include

Shadow as Batman & Batman

,

Tails as Cyborg & Cyborg

, and

Knuckles as Superman & Superman.

The all-new

9-inch DC x Sonic the Hedgehog plush

will hit shelves this fall for $9.99 USD each. The ideal size for a huggable and cuddly experience, each plush will feature deluxe fabric and ultra-soft material Wave 1 spotlighting

Sonic as The Flash

,

Silver as Green Lantern

,

Knuckles as Superma

n, and

Shadow as Batman

. Collect them all!

Sonic the Hedgehog

The realistic, giant, super soft

Shadow 18-inch Ice Cream Bar Plush

stands out with its collector packaging and dark chocolate scent inspired by the iconic treat. The must-have addition to any Sonic collection is now available to pre-order through GameStop for $44.99.

Bendy

Available this fall, the

Bendy: Lone Wolf Crane Game Mini Plush

features seven mini plushes from the new video game,

Bendy: Lone Wolf

, including Bendy, Boris, Alice, Charley, Barley, Edgar and Carley. Featured in Crane game style packaging, each plush is 3 inches tall. Available this fall, the set retails for $24.99.

Dog Man

Recreate the action from the hit movie with the

Dog Man 2.5-inch Squirrel Tank with Figures

. A fantastic gift for any young hero, the set includes Dog Man and Petey 2.5-inch articulated figures and will be available this fall for $29.99.

Dog Man 2.5-inch Supa Cool Figure Pack

Wave 2 and 3 will be available this fall for $19.99 each. Each figure is designed with unique details, ready for action to ensure hours of playtime excitement.

Recreate your favorite scenes from the Dog Man movie with the

Dog Man

and

Lil’ Petey 5-inch figures

, available this fall for $14.99 each. Each comes with multiple accessories and points of articulation for dynamic poses and interactive play.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at

www.jakks.com

and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).

Photos accompanying this announcement are available at

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