COLUMBUS, Ohio (WSYX) — Wendy’s is preparing to announce a relaunch strategy as it grapples with declining sales, according to a report by CNN.
The fast-food giant has faced significant challenges, with its stock plummeting 50% year to date, the absence of a permanent CEO, and recent promotions failing to gain traction.
The strategic plan, set to be unveiled during the company’s Nov. 7 earnings call, will focus on revitalized marketing efforts and investments in restaurant technology, including digital menus.
“We are not happy with our sales performance,” Wendy’s CFO and interim CEO Ken Cook said during the company’s most recent earnings call in August, CNN reported.
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Wendy’s is headquartered in Dublin, Ohio, and is ranked as the third-largest burger chain in the world, behind McDonald’s and Burger King.
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