It’s shocking how quickly your body — and mind — can adapt to something like Project Amplify, even maxed out.
As I ran laps around Nike’s outdoor space, testing the different degrees of boost, it only took a minute or two to acclimate to the feeling: a scooping sensation that lifts each foot, then nudges it forward.
Frankly, the most telling indicator of their input came when I turned off the power. My feet came to a sudden thud, and it felt like I gained 20 pounds below my waistline.
To be clear, Project Amplify doesn’t do all the work for you. It doesn’t even do most of it. You still have to pick up your feet and run. That said, they are undeniably effective at reducing bodily stress and load.
In terms of gains, Donaghu wouldn’t cite a hard number, but he described Project Amplify as “multiples higher” than what Nike accomplished with early versions of the Vaporfly, a shoe that famously made elite runners up to four percent more efficient.
