Turning Point USA is throwing its own Super Bowl halftime show. The conservative political action organization, founded by the late Charlie Kirk, announced Thursday that it plans to host its own performance as counterprogramming to the NFL’s official show on Feb. 8, during which Puerto Rican music icon Bad Bunny is scheduled to perform.
Turning Point USA’s website for the event, dubbed the “All-American Halftime Show,” states that it will celebrate “faith, family and freedom.” While no other details were provided outside of the date, a survey on the site asks respondents which music genres they would like featured, offering options including pop, hip-hop, country, classic rock, Americana, worship, and “anything in English.” A post on X, confirming the group’s plans, says, “Performers and event details coming soon.”
The Turning Point USA event comes after Bad Bunny announced he would perform during the NFL’s Big Game this year. The selection of the singer, whose real name is Benito Antonio Martínez Ocasio, for the halftime performance has been met with controversy, in part because his songs are primarily in Spanish. He has also faced criticism from some on the right for skipping the continental United States on his world tour out of concerns that his fans might be arrested by ICE at one of his shows.
In an Oct. 6 interview with Newsmax, President Trump said of the Super Bowl’s choice of performer, “I don’t know who he is. I don’t know why they’re doing it — it’s, like, crazy.”
Bad Bunny is enormously popular across the globe, but also in the United States, with his last four albums hitting no. 1 on the Billboard all-genre 200. He will be the first Latin American male solo artist to headline the halftime show.
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