100+ Best Prime Day Deals 2025, All Handpicked by GQ Editors

If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.

You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. We’ve seen the 501s go as low as $30, but that’s quite rare. This is still a great deal if you’re looking to reup on a new pair.

A shirt that’ll look good on the pitch or off it—this Adidas jersey nails that effortless soccer style everyone’s chasing right now.

The Levi’s 517 features a bootcut leg and a snug fit through the thigh. It’s got ‘70s energy and pairs well with sneakers or boots.

Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.

Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.

It’s flannel season, boys. Gap’s boxy long-sleeve version—with a spread collar and dropped shoulders—nails that laid-back look.

The denim snap shirt that built the West—and half our favorite outfits this year. Wrangler’s Western classic still fits like a dream and ages like good whiskey. Yeehaw optional.

A workhorse dress shirt with pedigree. Brooks Brothers’ non-iron pinpoint stays crisp all day, with just enough stretch to keep you comfortable.

White jeans in the summer is a staple and these cream-colored five-pockets have a loose fit to let the air circulate to keep you cool.

The iconic polo gets all the glory, but this Lacoste V-neck deserves equal shine. Classic, refined, and yes, still rocking that little crocodile right where it counts.

The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.

A rugged layer with a little farmhand swagger, Levi’s barn jacket nails that in-between-seasons sweet spot.

Rugby shirts are having a serious moment—and for good reason. Levi’s take keeps the look timeless with crisp stripes and sturdy cotton.

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

You think you have enough high-quality T-shirts, until you run out of high-quality T-shirts.

This is senior commerce editor Ian Burke’s favorite sweatshirt for working out. It doesn’t hurt that it looks pretty good, too.

The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.

This Dickies belt will hold up your fits—literally. Made from tough, full-grain leather with a double-prong buckle that means business, it’s built to last a lifetime of wear.

Let your hole-y underwear go, man. Knock out your entire week in one fell swoop and re-up on this multipack boxer shorts.

Polo boxers might not have the cache of Calvin Kleins, but they aren’t far behind. This pack includes 3 pairs of Ralph’s iconic undies for only $40. Good luck finding that price anywhere else.

The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.

Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”

Six pairs of plush, cushy socks with a just-right crew length and classic athletic ribbing. Stock up once and forget about buying socks for, like, the next year.

An all-around great sock that actually pulls its weight—thick, cushy, and built for the long haul. If you’re clocking serious hours in the cold, these Dickies are the move.

It doesn’t get any better than the OG Wayfarer from Ray Ban. These iconic shades come in a wide range of colors and pair well with everything from your summer grubbies to dressed-up date nights.

A bunch of Oakleys are marked down for Prime Day, but this pair’s our favorite. The Fives Squared nail that low-profile, high-performance look Oakley built its name on.

These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.

Is it really a surprise to anyone that the brand that makes one of our all-time favorite pairs of underwear also makes a great undershirt?

With a seriously cool throwback look and an icy cool colorway, Puma’s Easy Riders are the hidden gem of the sneaker world and you won’t have to worry about other people jacking your style.

The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.

It’s not the famed 1000 Mile, but Wolverine’s still got range. The DuraShocks bring serious comfort, grip, and grit—proof the brand knows its way around a great boot.

Other Wellies could never—at least not while looking this handsome. Wolverine somehow made a barn-ready boot you could wear to brunch and still get compliments.

A true court classic—clean lines, easy comfort, and Puma’s signature formstrip design on the side.

They call this the chameleon for the myriad of ways it can be styled and not for the freakish grip that it has, we’re sure.

They don’t call ’em classics for nothing. Reebok’s OG leather sneakers still deliver that perfect mix of retro cool, cushy comfort, and everyday wearability.

Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.

The Chuck 70 is an all-timer—undefeated, unbothered, and as versatile as ever. Born on the basketball court and adopted by every cool subculture since, it still goes with everything you own.

It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.

The 1461 Oxford blends the brand’s iconic silhouette with work-ready durability. It’s cushy, slip-resistant, and tough enough for long shifts—but still sharp enough to wear off the clock. A true all-day, everyday shoe.

Wolverine’s burly Chelsea boots are built like a tank and look like a dream.

Once you finally get around to going on that snorkeling trip in the Caribbean, make sure your watch is as dazzling as the crystal blue waters.

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

If titanium’s good, Super Titanium’s better. Citizen’s Garrison pairs no-nonsense looks with featherweight comfort—and right now, the price is just as easy to love.

Timex’s aptly-named Weekender watch is a triumph of rugged minimalism, the type of ticker that looks just as home poking out from beneath a fraying denim jacket as it does accenting a textured linen suit.

There’s beauty in simplicity after all, and Timex’s small-but-mighty resin watch is the dictionary definition of simple.

With a dial that mimics Japanese garden stones, this Seiko delivers Grand Seiko-level texture and elegance—without the five-figure price tag.

The Seiko Tank-style watch toes the line between homage and dupe—but this one lands firmly in the former camp. It’s sharp, affordable, and even better if you catch it on sale.

The humble Seiko 5 Sports routinely shows up on pretty much every “best watches under $500 list,” and while it’s available in more flavors than Jelly Belly, this version stands out from the pack thanks to the addition of a GMT hand that can be set to display another time zone, making it a first-rate travel accessory, too.

For everyone who doesn’t have a Warhol or Lichtenstein on their wall (which is 99% of us), the Movado Museum Classic makes for a much more affordable alternative. Not only is its minimalist design on par with some of modern art’s greatest hits, an early version of this watch sits right alongside those legends in the MoMA’s permanent collection.

Our pick for the best beard trimmer—and, frankly, the best trimmer period—the Philips Norelco Multigroom 9000 handles every grooming job with pro-level precision. Beard, hair, body—this thing does it all.

Crest 3D Whitestrips are a GQ reader Prime Day favorite—and it’s easy to see why. They’re quick, effective, and a whole lot cheaper than a professional whitening treatment.

CeraVe is a staple in the drugstore for good reason—the brand makes some damn good skincare products. Double board-certified dermatologist Dr. Brendan Camp, MD, FAAD, recommends CeraVe’s Hydrating Facial Cleanser for folks looking for a gentle face wash. Even though it’s not stripping, “ingredients like ceramide and hyaluronic acid are featured in this cleanser to remove dirt, product residue and dirt without disrupting the skin’s protective barrier,” he says.

L’eau D’Issey is fresh, crisp, lightly spicy, and one of our all-time favorite classic colognes for those reasons. But most importantly: Right now, it’s a damn steal.

Azzaro’s signature scent is bold, long-lasting, and built to turn heads. With spicy cardamom, sweet toffee, and warm amber wood, it doesn’t fade quietly. Go easy if you’re office-bound—but if it’s date night, blast those pulse points and swagger on undeterred.

GQ associate commerce editor Tyler Chin calls these his summer essential: individually wrapped face wipes that cleanse, cool, and refresh—no sink required.

Hero’s Mighty Patch is the rare skincare fix that actually lives up to the hype. Slap one on a breakout before bed, and by morning, it’s flatter, calmer, and way less noticeable.

If your facial sunscreen has SPF 15 or 20, did you even put on face sunscreen, bro? This multi-purpose face cream has an SPF 30 protection to stop UV rays before they damage your skin, plus more anti-aging ingredients to keep your skin firm, smooth, and happy.

No one plans on being that guy in the office. You know, the one with coffee breath. To make sure it isn’t you, get a toothbrush that can eliminate bacteria before they multiply. Plus, a built-in pressure sensor lets you perfect the art of the brush.

The Waterpik Cordless Advanced is a goddamn miracle. Powerful, portable, and oddly satisfying, it blasts gunk from between your teeth so well you’ll never want to touch dental floss again.

Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.

Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.

Prime Day’s made for small-but-mighty upgrades like this. Baxter of California’s pocket comb is sleek, sturdy, and glides through hair and beards without snagging.

If you’re trying to hold off the aging gods up top, we don’t care what ya use—but it better have 5% minoxidil. This Rogaine foam? The OG, dermatologist-backed stuff.

This affordable trimmer is even more affordable right now—and is one of senior commerce editor Ian Burke’s favorite grooming tools in his arsenal.

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

The Go 4 takes everything great about the Go 3 (punchy sound, pocket-sized build) and makes it louder, longer-lasting, and smarter. With improved battery life, a sturdier loop for clipping onto bags, and seamless Bluetooth 5.3 connectivity, it’s the ultimate ultra-portable speaker for impromptu hangs.

Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.

Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.

Roku’s latest Streaming Stick Plus delivers crisp 4K HDR, reliable streaming, and an easy setup—all in a sleek little package that costs less than your monthly coffee tab.

Roku’s 32-inch Select Series TV packs all the streaming power you need into a screen perfect for bedrooms, dorms, or backup setups.

The Sony XM4 headphones still hold up against the newer XM5s, offering top-tier noise cancellation, rich sound, and 30-hour battery life—for less. If you want flagship performance without the flagship price, start here.

Nothing’s transparent headphones look like they were beamed in from the future, and sound pretty damn good too. The buzzy London-based brand was founded by a former OnePlus exec with design-y ambitions—and it’s showing.

The Buds Pro 2 are a solid step up from the originals, with better sound, longer battery life, and a sleek, compact form factor that won’t bulk up your pockets.

The famous transparent Beats buds are always a hot-ticket item during Prime Day, and until Apple releases AirPods in a color other than white, we’re going to keep recommending them. Like a 90s kid and a transparent landline phone, we just can’t quit these.

The Marshall Middleton is hefty for a portable speaker—but that weight buys you booming, well-balanced sound and the brand’s signature stage-ready looks. If you want your speaker to double as decor, this one delivers.

You can’t have enough storage these days—especially when it’s this cheap. Seagate’s 2TB external hard drive is plug-and-play and compact enough to travel.

Jackery makes some of the best portable power solutions out there, and the Explorer 300 is a fan favorite. It’s compact, quiet, and powerful enough to charge phones, laptops, and small appliances. Great for camping, emergencies, or both—and heavily discounted for Prime Day.

The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.

The 2025 iPad Air, available in 11- or 13-inch sizes, runs on Apple’s M3 chip—making it a solid upgrade pick. It’s not a huge leap from 2024’s M2 model, but the extra power and bigger screen options make it a slightly better buy than the base iPad.

An affordable Apple Watch, this model comes with GPS for enhanced outdoors and sports tracking. It’s crack-resistant, is IP6X-certified dust resistant, and is water resistant up to 50 meters.

Get the latest generation of the iconic Apple buds for their lowest price ever. Now with USB-C charging and improved noise cancellation, these pods are a must-have for iPhone diehards.

The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.

This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.

The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.

The iPad with Apple’s A17 Pro chip is seriously capable, with a sharp 11-inch Liquid Retina display, speedy performance, and all-day battery life. It won’t replace your laptop, but it’s perfect for couch-time streaming and casual multitasking.

Take your iPad experience to the next level with the Apple Pencil, which lets you write directly on the screen and tap away without leaving fingerprints all over the display.

Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.

Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.

The latest Kindle Paperwhite is lighter, sharper, and faster than ever, with a crisp display that reads like paper and a battery that lasts for weeks. It’s waterproof, USB-C charged, and designed to do one thing really well: help you actually finish a book.

Released in late 2024, the Kindle Colorsoft finally brings full-color reading to Amazon’s e-reader lineup. If you anyone on your list is big on graphic novels, they won’t be made to find this wrapped.

The base Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.

The newest, most-advanced Kindle gets the biggest price drop (by far) for Prime Day. It’s the only Kindle that allows you to take notes and scribble all over your digital books, making this e-reader a quasi tablet, too.

Amazon’s smallest smart speaker still packs plenty of punch. The Echo Pop delivers crisp sound, Alexa smarts, and a sleek design that fits in the smallest nooks and crannies of your home.

The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.

The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.

The Fire Max 11 is Amazon’s most powerful tablet, with a bright 11″ display, speedy processor, and optional keyboard case for light work. If you’re deep in the Amazon ecosystem, this is the one that’ll actually make all those Prime perks feel worth it.

Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.

Turn any ol’ dumb appliance into a smart one with this $13 hack. Light on, light off.

Big ol’ 4K screen, barely over two bills. Is it the best TV ever made? No. Will it make your living room feel 10x more legit without blowing your rent money? Absolutely.

And, if you’re going to buy a Fire TV, you might as well get the sound bar and speakers to go with it.

Parents frickin love these smart displays, which make it easy to play music and videos, host video calls, and check your notifications while you whip up dinner.

The new Echo Spot is Amazon’s slickest little alarm clock—now with a sharper display, better speaker, and new color options. Perfect for nightstands and kitchen counters alike. And since it’s Prime Day, Amazon’s knocking the price way down—because no one discounts their own gear like they do.

With a 10-year warranty and plenty of space to stretch you across a weeks-long trip, this Samsonite carry-on will let you save money on a checked bag so you can spend more on souvenirs.

When this bag comes up against other carry-ons in the overhead, it puts its elbows out. Go ahead and scroll past the budget spinners on the ‘Zon and invest in a bag that will actually last.

Members of the GQ squad swear by this travel tech organizer. It’s sturdier than it looks, with smart compartments that keep chargers, cords, and tech clutter neatly in check while you travel.

Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.

The Apex 3.0 is what happens when a backpack grows up. Sleek, structured, and loaded with smart compartments, it fits a laptop, gym gear, and travel essentials without looking bulky. Waterproof fabric, leather trim, and enough polish to pass in any boardroom—or boarding gate.

Comfortable and damn attractive, Peak Design’s Everyday backpack is exactly that: a bag you’ll want to carry every day. Make it your travel bag, and you’ll slink through TSA with ease.

With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.

Toting a leather duffel around is a certified flex, but most of them cost an arm and a leg. If you want to see if leather is your new go-to, this is a great place to start.

Summer travel just got a whole lot easier with this aluminum hardside joint.

One of the sleekest hardsiders on the ‘Zon, this piece has enough room for all your gear, plus an expandable zipper for making some extra room for souvenirs.

With a lightweight polycarbonate shell, these suitcases are great for overpackers who are trying to avoid a too-heavy bag at the check-in line.

While Herschel is more known for its backpacks, its entry into the luggage game makes it quite the competitor even against some of the more heralded suitcase brands.

Southwestern-inspired patterns, super-soft fabric, and a price so good it feels like someone at Amazon accidentally mistagged it. Grab it before they realize.

One of GQ associate commerce director Michael Nolledo’s favorite pickups of the year, the Fellow Aiden brews coffee like an absolute pro—smart, consistent, and sleek enough to leave out on the counter.

Make dinnertime prep a little easier by air frying two dishes at once.

Usually you have to go to Target and other retailers to get the best discounts on this iconic product, but not so this year. Best of all, multiple colors are included in the sale (yes, including the minty fresh green version). Finally, you can make your baking dreams come true.

The Our Place Dream Cooker keeps things simple with just four modes—pressure cook, slow cook, sauté, and keep warm—making it one of the easiest, most intuitive appliances around. And yes, it looks damn good on the counter, too.

Once you cook a stew in a fraction of the time that it’d take on the stovetop, you’ll get why everyone’s obsessed with their Instant Pot.

The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)

The ultimate budget-friendly humidifier for apartment dwellers wh

There’s something in the air, and while you can’t see it, this air purifier will make sure it’s not getting anywhere near your lungs.

It’s hot out there and there’s certainly something not-so-great in the air, so let this Dyson purifying fan pull double duty to cool you down and clean the air.

Branch is a newer brand in the office furniture game, and its Ergonomic chair offers just the right amount of customization—like seat, armrest, and lumbar height—to ensure you never break your back because of your job.

Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.

The Intex Dura-Beam is the unofficial inflatable guest bed of the GQ crew—several of us swear by it. Inflates fast, holds steady, and saves the day come holiday hosting season.

This bundle sets you up for dreamland wherever you are. It includes the Hatch Restore 3 sunrise alarm clock—your ticket to gentler mornings—and a portable sound machine to keep your sleep routine steady on the go.

The TriggerPoint Grid 1.0 is a recovery essential—firm, textured, and compact enough to stash anywhere. It helps loosen tight muscles, boost circulation, and speed up recovery after workouts. Your future legs will thank you.

Achey muscles don’t stand a chance with this percussion therapy device that those who train hard keep at the ready whenever a workout goes a little too far. Snag yours for a modest discount during Prime Day.

A good bag is crucial for lugging all your gear to and from the track, the gym, the pool, the field, or wherever you’re planning on getting a sweat in.

This GQ Fitness Award winner is as close to getting a personal trainer without having some sweaty dude yelling at you.

Don’t believe the hype surrounding pricey massage guns? Try out this cheap one and let it relax those tight muscles—then you’ll get it.

The Powerbeats Pro 2 are built to move—secure-fit hooks, sweat resistance, and booming sound that keeps up with your pace. They won’t budge mid-burpee and last up to 9 hours on a single charge.

The Fitbit Charge 6 offers more features than the Inspire, without the full smartwatch bulk of the Sense. It’s perfect for anyone who wants GPS, heart rate tracking, and YouTube Music controls in a slim, gym-friendly package.

If running a marathon is on your bucket list (or your been-there, do-it-again list), then this smartwatch will be your new running partner.