Who is Sean ‘Diddy’ Combs?published at 13:18 BST
Image source, ReutersSean “Diddy” Combs was one of the most successful rappers and music moguls in the US. He’s had many aliases, going by Puffy, Puff Daddy, P Diddy, Love, and Brother Love at one point or another.
His career has spanned decades, from launching the careers of Notorious B.I.G and Mary J. Blige in the 1990s to a Grammy nomination for a solo album in 2023.
Though his discography as a rapper is well-known, what’s built him his empire is his label, Bad Boy Records. Over the years, it’s expanded to include Faith Evans, Ma$e, 112, Mariah Carey and Jennifer Lopez.
Outside of music, Combs has had several brand deals, one of the biggest being with British drinks company Diageo to promote the French vodka brand, Cîroc.
In 2023, he released his fifth record The Love Album: Off The Grid, which earned him his first solo nomination at the Grammys.
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