Three-time Grammy Award winner Bad Bunny will perform the halftime show at Super Bowl LX, the NFL, Apple Music and Roc Nation announced Sunday during halftime of the “Sunday Night Football” matchup between the Green Bay Packers and Dallas Cowboys.
Super Bowl LX.
Bay Area.
February 2026.#AppleMusicHalftime@NFL @AppleMusic @RocNation @SNFonNBC @nbc @peacock pic.twitter.com/XEWpAldrlS— Benito Antonio (@sanbenito) September 29, 2025
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement released by the NFL. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Jay-Z, whose Roc Nation helps produce the halftime show, added: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Bad Bunny, whose full name is Benito Antonio Martínez Ocasio, released his latest album, “Debí Tirar Más Fotos,” earlier this year in January. It’s his sixth solo album, with his first album coming out late in 2018. One of his early introductions to the mainstream audience came in 2018, when he was featured on Cardi B’s “I Like It.” He also had a starring role in this summer’s “Happy Gilmore 2” alongside Adam Sandler.
Bad Bunny has been heavily involved in the sports scene, including a previous appearance at the Super Bowl in 2020 as part of the act headlined by Jennifer Lopez and Shakira. He co-founded Rimas Sports, a sports marketing agency that has been able to get significant names in the baseball world, including Ronald Acuña Jr. and Fernando Tatis Jr. The agency has been controversial, facing penalties from the Major League Baseball Players Association last year for rule violations in how Rimas recruited players. In 2021, he was announced as co-owner of Los Cangrejeros de Santurce, a basketball team in Puerto Rico. A lifelong fan of professional wrestling, Bad Bunny has been involved in WWE since 2021.
This year, Bad Bunny announced his sixth tour, which will begin in late 2025 and go through summer. He said in an interview he did not include the United States in this tour out of fear that U.S. Immigration and Customs Enforcement could conduct raids at the concert venues.
Bad Bunny’s selection comes after there was a growing belief pop star Taylor Swift, who recently became engaged to Kansas City Chiefs tight end Travis Kelce, would perform at the halftime show in Santa Clara, Calif. The home of the San Francisco 49ers was among the stops on her Eras Tour, with the city of Santa Clara making her the honorary mayor for the two-night appearance and temporarily dubbing the city “Swiftie Clara.”
Since Swift and Kelce were first linked together in 2023, Swift has been a regular fan at Chiefs games. NFL broadcasts often showed Swift in box seating with the families of Kelce and his teammates, and her presence was soon linked to bringing a new, younger audience to the NFL.
In an interview on “Today” ahead of the NFL season kickoff, commissioner Roger Goodell teased a potential Swift halftime show, saying it was a “maybe.”
“We would always love to have Taylor play,” Goodell said. “She is a special, special talent, and obviously she would be welcome at any time.”
Rapper Kendrick Lamar performed during last year’s Super Bowl halftime show and drew a record 133.5 million viewers.
(Photo: Valerie Macon / Agence France-Presse via Getty Images)
