Apple Inc.’s wearables business has been in a slump, and the company is betting that fresh updates across its entire lineup can help turn things around.
For the first time in three years, Apple has refreshed all three of its smartwatches at once — the budget-friendly SE, the mainstream Series and the flagship Ultra. The Apple Watch Ultra 3 ($799), Series 11 ($399) and SE 3 ($249) land in a market crowded with options from Samsung Electronics Co., Alphabet Inc.’s Google and Garmin Ltd. But the new Apple Watches’ toughest competition might actually be each other.
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