EXCLUSIVE: Sources are buzzing and awaiting calls with AMC today about the No. 1 circuit’s last-minute booking of a Taylor Swift secret movie connected to the release of her new album, The Life of a Showgirl. The movie, which is under wraps in regards to its concept and direction, is timed to open on October 3, the same day as Swift’s album.
THR first had the news about Swift’s new big-screen experience Thursday night, but Deadline hears this morning that AMC is reteaming with the mega pop star for theatrical release on Oct. 3. Variance, who handled booking for AMC on Swift’s 2023 concert movie, Taylor Swift: Eras Tour, I’m told, is involved again. Last time, AMC made most of the money from Eras Tour, many moviegoers and Swifties believing that the movie was playing solely at the No. 1 circuit, despite it being booked everywhere.
Terms out there is that Swift wants PLFs (premium large format screens), and the movie will only play Oct. 3, 4 and 5 at a minimum of four showtimes a day. Already, that weekend, Imax and PLFs are spoken for with wide releases Avatar: The Way of Water from Disney getting a re-release, A24’s Dwayne Johnson movie The Smashing Machine (which is expected to bow to $20M), and Warner Bros.’ second weekend of Paul Thomas Anderson’s VistaVision Leonardo DiCaprio movie, One Battle After Another.
AMC and Swift made great music together with the release of Eras Tour which posted the second best debut at the October box office with $93.2M after Warner Bros/DC’s 2019 Joker ($96.2M). Eras Tour went on to make $180.7M domestic, $261.6M worldwide, a saving grace for the box office when it was rattled by the strikes. Eras Tour concert movie from filmmaker Sam Wrench made a profit of $172M net, and that was with a $75M streaming deal on Disney+.
AMC did not return multiple calls from Deadline. We also reached out to Swift’s reps for comment. We’ll let you know if we hear any updates.
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