From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find about a dozen new releases from the likes of Casio, Citizen and others. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
BulgariBulgari Octo Finissimo Marble Tourbillon
For Only Watch 2023, Bulgari crafted an Octo Finissimo Tourbillon watch coated entirely in green marble, with a thin layer of the natural stone completely covering the watch’s case, dial and bracelet. For 2025, Bulgari has followed up that one-off with a watch that’s slightly more attainable. This time around, the green marble appears only on the dial — a more practical application that still brings plenty of unique character and beauty to the watch. The case is crafted from 18K yellow gold, while green alligator leather is used for the strap. Beating away inside is the remarkable BVL 268 Calibre, which at one time was the world’s thinnest tourbillon movement at just 1.95mm thick. The watch is priced at €140,500, which converts to around $164,000 as of this writing.
CitizenCitizen Promaster Dive 41mm
Citizen’s Promaster Dive collection has always been sporty and optimized for the water, but the new 41mm design has a more classic look that lends itself to year-round daily wear. At 41mm, it is the smallest case in the men’s line and comes on a timeless three-link steel bracelet. It runs on an Eco-Drive quartz and has a 200m water resistance, so it is still a true dive watch.
CertinaCertina DS-X GMT
Certina’s take on a robust travel watch might just be the ultimate affordable GMT. Powered by an ETA quartz movement equipped with Heavy Drive and protected by Certina’s DS Concept Extreme Shock Resistance system, the watch can take a serious beating. And with a dual-function GMT/compass bezel and 200m of water resistance, it’s built to handle nearly any adventure.
HublotHublot Classic Fusion Essential Taupe
The 2025 follow-up to Hublot’s Classic Fusion Essential Grey from 2024, this monochrome watch pairs a taupe sunray dial with a matching fabric and rubber strap for a look that’s equal parts minimalist and sporty.
